(Newswire.net – May 22, 2013) Salt Lake City, Ut — The 5 components that makeup the core strategy of what Learner Park now provides to its clients, can be used by any dental office to create a steady stream of new patients from those who are actually looking for a dentist online.
“With the yellow page era behind us, technology has changed the way consumers look for a new dentist,” said Phil Forsey, lead consultant at Learner Park. “Almost everyone now uses search engines on computers and smart phones. And because 89% of consumers don’t look past the first page, dental practice marketing has become extremely more competitive. If your marketing strategy doesn’t keep up with search algorithm changes, reputation reviews, and consumer offer trends, your practice will struggle.”
“There’s a lot of talk, out there,” Forsey said, “but only a handful of firms really know what they’re doing”
Here are the five critical elements that will have the biggest impact and should be a major part of a dental practice marketing strategy in order to get a steady flow of patients from the internet.
#1- Irresistible Offers: Groupon proved to the world that an irresistible offer gets people in the door. If you don’t have a hard-to-resist offer front and center on your website, the visitor you paid good money to get there just left.
#2- Reputation Marketing: Everyone reads reviews. As part of your dental practice marketing you should be monitoring and actively cultivating your online reputation. One bad review can cost a dentist thousands of dollars. A lack of good reviews can have the same effect.
#3- Pay Per Click: Once a good offer is in place and you have control of your reputation, a properly set-up pay-per-click campaign will constantly and profitably generate new patients IMMEDIATELY, as soon as the very next day.
#4- Search Engine Positioning: Now that you’re generating patients immediately with your pay-per-click campaign the next goal of your dental practice marketing is to get found in the organic and maps section. This is done with a consistent monthly search engine optimization effort. Aggressive efforts by Google to ensure the best search results means this will take a while, but will give your dental practice marketing and your practice itself long term stability and equity on the internet.
#5- Dynamic Call Tracking: Highly complex call tracking is now available and can tell a business exactly how every new customer found them right down to the keyword they typed into the search engine. This makes the entire difference in being able to hold your marketing dollars accountable and allocating them to the most profitable campaigns.
According to Forsey, these 5 elements are critical for any dental office serious about getting more than enough new patients from the internet.
ABOUT THE COMPANY
Phil Forsey is a principal with Learner Park Media, an internet marketing company in Salt Lake City, UT focusing on dental practice marketing and doing business as UtahDotComSecrets.com. Phil is available by phone at 801-278-4600 and consults with businesses around the country. Additional information about the 5 critical elements can be obtained by going to www.ILikepatients.com and registering for one of several live presentations the company does each week.
Learner Park, LLC
6905 S 1300 E #104
Cottonwood Heights, UT84047
Media Contact: Phil Forsey
Email: phil@learnerpark.com
Phone: 801-278-4600
Web Site: UtahDotComsecrets.com