(Newswire.net — June 6, 2013) Denver, Colorado — Jeff Hopp, a local Denver mobile marketing specialist with Mile High Mobile Marketing, recently recorded a short video to explain to business owners why mobile marketing is so important.
According to Hopp, “Mobile marketing is changing the way businesses attract new customers. Almost everyone has mobile phone these days, and most of them already have smart phones.”
Jeff continues “Soon, mobile devices are going to be the number one way that people access the internet.”
How does that relate to local businesses? Jeff says the exciting part about mobile marketing for a business is that it “leads to action”, or sales. Jeff cites a recent survey which found that 95% of smart phone users conduct restaurant searches, and 90% of those searches “convert” within the day. Converting is a sales and marketing term to describe the change from a potential customer into a paying customer. In marketing, the “conversion rate” is defined as the propertion of casual visitors to a site who take action beyond visiting the website, as a result of direct, or subtle requests from marketing or advertising. Of course, local businesses seek high conversion rates, because this brings them more income.
“What’s even more striking” about the survey, says Jeff, “is that 64% of people were found to convert on these searches within the hour”.
“Mobile marketing converts, it leads to action and it leads to action almost immediately. So it’s a fantastic way for businesses to invest their marketing efforts.”
Jeff Hopp has become known as a local authority on mobile marketing in the Denver area. His agency, Mile High Mobile Marketing, helps many business clients with marketing campaigns in a range of industries, from local dentists to attorneys, realtors and auto repair shops in Colorado.
More information about mobile marketing can be found on Mile High Mobile Marketing’s website or by calling Jeff at 720-352-0795.
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Mile High Mobile Marketing
Denver, CO
http://www.milehighmobilemarketing.org