(Newswire.net — June 28, 2013) Palm Harbor, FL — Digital Traffic Squad announced a new Reputation Marketing system for local businesses on Friday, June 28, 2013. The system is designed to increase businesses online reputation through customer reviews. The system has been in the works for over a year.
Company spokesperson Jesse Erickson said “We track online behavior very closely and at the moment – nothing is more important than online social proof… consumers are researching a company online before they will do business with them and they are looking to see what other people have to say about their past experience.”
Online Reviews and testimonials are easier to leave than in the past. Third party review sits such as Google, Yelp, Yahoo.com, Citysearch.com have grown in popularity. Businesses that do not implement a strategy to optimize their business on these platforms are in jeopardy of losing business to businesses that are.
Jesse went on to say “A recent Neilson Media study provided some extremely valuable data that all business owners need to understand… Over 70% of consumers trust online reviews – even if they don’t know the person that left it. The consumer has more control now than ever. They have options – a lot of them. They have the ability to do research – from anywhere. Your potential customers can be sitting outside your shop and look up information about you online from the use of their mobile device. Your insane if you don’t have a system to make sure what they are finding is nothing but positive.”
There has been a lot of controversy over online reviews. There is nobody to “police” online reviews. That means anyone can take a shot at a business and still remain anonymous. Negative reviews can be left by x-spouses, unhappy employees and even competitors. “The only real solution to the issue of negative reviews is to have enough positive reviews to offset the bad ones – and that is what our system does. It is the solution to getting the positive things about your business known to the public. Having a Reputation Marketing System is critial to the survival of local businesses.”
Reputation Management 411 is owned by Digital Traffic Squad, LLC. They are a local marketing consulting firm that helps businesses grow using online strategies. They operate out of Palm Harbor, Florida and service clients throughout the United States.
Digital Traffic Squad
782 East Lake Road Suite 101
Palm Harbor, FL, 34685
(727) 344-9318