(Newswire.net – July 1, 2013) Orlando, FL — In today’s market, many business owners are preoccupied with running a business and most pay little attention to online reviews. However, research shows, that customers have a higher probability of spending money, if they are able to confirm their decisions online. In fact, most consumers read several reviews before making a decision. Unfortunately, many small businesses owners are intimidated by the thought of the “Internet”. By not taking action, companies are missing out on consumers, as a consequence of reviews they might not even know existed!
Reputation marketing solutions, now aim to push those bad reviews to the 2nd and 3rd page of Google; making sure good reviews show on the first page results. According to Mark Patterson, Director of Sales at Easy Online Reviews, “ the best way to get rid of existing bad reviews, is to put them where consumers are least likely to look. The best course of action is to not get a negative review that goes public and that is where Easy Online Reviews can help, with it’s negative review engagement function”
Anything posted on the Internet, will remain there indefinitely. “It is all new and sometimes confusing for small business owners. The last thing they need is something that complicates their life. However, when we show them how simple it is, and how it impacts their bottom line by producing a positive ROI they immediately understand the value” -Mark Patterson, Director of Sales
Consumers have mobile devices and desktop computers at their fingertips. Anyone such as a disgruntled employee or past client can post a bad review, damaging a businesses’ reputation. “You need to proactively ask your consumers to post positive reviews”-Mark Patterson, Director of Sales
The EasyOnlineReviews.com platform makes it easy for consumers to post positive reviews. In less than 90 seconds this software can have a review appear on the following:
- Business’ Facebook Page
- Personal Facebook Page of the Reviewer (when authorized)
- Business’ Twitter Account
- The Review/Testimonial Page of the Business’ Website
- To a dedicated review/testimonial page, external to the business
- To a review site selected by the reviewer such as, a Google Plus business page, Yelp, Yahoo, Angie’s List, Insider Pages, Merchant Circle, Yellow Pages, just to name a few
Reviews instantly post to a business’ Facebook page and at the same time to the reviewer’s personal Facebook page; giving it a viral component. This in turn, pushes bad reviews out of site. Groundbreaking techniques can even allow businesses to receive an instant SMS text message, from a customer rating their experience. This gives business owners the opportunity to instantly resolve any customer service conflicts, before the consumer leaves their place of business. Click here to find out about your company’s reputation online & what customers are saying about your business.
Word of mouth is being replaced by online reputation. Customers looking for a product or service are looking at what others are saying online, to see whom they will trust. Small companies that are proactive with online reputation will increase their bottom line and keep customers coming back.
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About the author:
Dominic Sentinelli writes on a variety of online marketing topics.