(Newswire.net — July 3, 2013) Linden, New Jersey — Mention the internet to anyone in the SEO industry and it sets their heads spinning. “It’s constant catch-up, “ explains SEO HUB founder, Joe Trzepla. “Everyone from Google to Dogpile is forever changing their inner workings. They’re set on keeping searches “organic” and providing a better user experience.
At the same time, they’re going after scamming, unethical practices and cheaters who try to skew search results.”Trzepla warns his clients as well as all local business owners in NJ, PA and NY, “Web trends and business rankings in 2013 is cut-throat. That’s the only way to put it. No local business in NJ, PA or NY can afford to take a passive role in their online presence. The days of just paying someone to do the work and waiting for results is over. If you want to rise to the top in the search engines, it’s a collaborative process. Either take a passive role and hope for the best, knowing that your site may fade from view, or step up and take an active role.”Typically, small-to-midsize local businesses in NJ, PA or NY have less know-how, time or money to begin even a modest in-house initiative for improving their search engine rankings.
Trzepla’s response: “There are still things everyone can do. They take a minimum amount of time and yet they can yield maximum results.” He stresses that, yes, an SEO firm will manage the intricate ins and outs of search engine rankings, but business need to do the following:
- If your site is not enticing or attractive to a user, the user will not bother with it. Your site design and content must be an informative and engaging experience.
- Take a vital interest in web analytics. Services like Google Analytics are a crucial element in any web marketing strategy. It’s a direct monitor of your customer’s needs and user behavior.
- Consider the Social Media. Facebook, Twitter, Google+, Linked In, and Pinterest are all there waiting. As a tool, it is hands-down one of the best web marketing techniques for local businesses in NJ, PA and NY can use. Why? You reach every customer, plus potential customers. Make one simple post a day. Also, encourage every customer to give you a quick testimonial. Grow a following!
JT Images and The SEO Hub specializes in growing and promoting businesses online, offering affordable packages for informational as well as e-commerce sites. Visit http://www.jtimages.com
Curt Evans Copywriter
www.curtevanscopy.com
curtevans@gmail.com