(Newswire.net — July 7, 2013) Denver, CO — When a company takes the time to write unique product descriptions, the company is providing consumers with all the information they are looking for. Many of the manufacturer descriptions are very bare bones, and do not include all the details that consumers are searching for when they go online looking for product reviews and information.
The best way to write a unique product description, is to describe the product with the user in mind. Start by highlighting the benefits that the product provides, plus any unique features that it possesses. You want to paint a picture, so the visitors can actually see themselves using your product.
Writing a very detailed, complete product description also provides the search engines with a lot more keywords that people may type into the search bar to find your products. It has been proven that many of the search terms that are typed into the search bars everyday are new, and have never been typed in before. People are typing in search phrases just like they would ask a question, so when writing your unique product description you want to answer these questions.
In the new Panda/Penguin real time world, navigation is very important not only to Google, but to your website visitors also. So when writing your product descriptions, start by organizing all of your products by categories. Write unique, short descriptions for each category also. Always try to write your descriptions in an evergreen fashion, so they will not become quickly outdated. You don’t want to be re-writing descriptions over and over again.
The main point to remember, is to keep the descriptions relevant and short, because it is very easy to overwhelm online visitors. Keep each page relevant, and only add the information that people would be searching for. Make the purchase process very simple also, so you won’t lose people that are ready to buy. Simplicity is the key!
Author: Sherrie Chastain
Internet Marketing Consultant
Prosperity Coach