(Newswire.net — July 9, 2013) Denver, CO. — “Your content needs to be written specifically for each market, and presented on dynamic landing pages,” the Internet Marketing Consultant Sherrie Chastain explains. “Each landing page should be dedicated to a single problem, presenting a single solution, to a single customer segment. This all boils down to making everything relevant, by taking a single product or service and offering it on a single webpage, with copy that has been written about one product or service directed to a particular market segment, like men, women, new parents, etc.”
Relevancy should be congruent throughout the sales cycle. For example, the ad that attracts the traffic in the beginning, should be written with particular keywords in mind, and a particular market segment in mind, and written about a single product or service. When people click on this ad, the webpage that they are taken to should focus on the same keywords that are in the original ad along with additional LSI keywords.
The webpage that people land on after clicking on the original ad should also be all about one single product and service, with all the copy on the page written specifically for men, women, new parents, a particular sports team fan, people that want to lose 20 pounds, teens that live in Dallas, etc. All markets need to be broken down to be as specific as they can get, with ads, and landing pages written with copy specifically for each of them. When people read copy that they feel was written specifically for them, conversion rates will be higher.
When you use this strategy, Google will give the web pages a higher quality score for relevancy. This higher quality score that the webpage receives, helps it to rank higher in the search engine results pages. The higher the webpage ranks, the more traffic it can receive.
Conversions are higher also, because the visitor will be able to focus on a single product without becoming distracted. People tend to get confused easily when trying to navigate web pages, so simplicity can actually help increase conversions. A well designed landing page that provides the visitor with the information they are searching for, along with a direct link to purchase the product has been proven to increase conversions over a website with all the products listed together.
Author: Sherrie Chastain
Internet Marketing Consultant
Prosperity Coach