(Newswire.net — July 25, 2013) Washington D.C. — Laced Up Laces announced today that they will be offering FREE shipping on their website during the entire month of August. The promotion begins August 1st and runs through the end of August as a special thank you to their growing customer base.
Laced Up was founded in late 2012 and hit the ground running, offering exotic shoelace designs that inspire individual expression from everyone who wears them. People have come to accept the plain shoelaces that come with a normal pair of shoes; not Laced Up. The company is determined to break the cycle of boring shoelaces by offering one of a kind designs that are sure to make whoever wears them stand out in a crowd. Their current designs feature 3M reflective laces, galaxy laces, glow in the dark laces, and custom gold shoelace tips, to name a few.
The idea for the business was born out of a lack of diversity in the shoelaces market. Founder Noah Clark, an admitted “shoe addict,” was not satisfied with the limited shoelace options available at top retail stores and online. Next time you find yourself in a mall, take a look at your favorite shoe store and ask them where the shoelaces are located. Chances are, you will find a very limited selection of standard black and white laces in limited sizes, if you can find any at all. Most shoe stores light up the walls with colors, textures, and styles reminiscent of the 1980’s when neon and glow in the dark were experiencing peak popularity. Laced Up is the only company driven to supply the market with fashionable shoelaces to match these vibrant custom shoe styles.
Laced Up was recently featured in the Washington Post, local sneaker hot spot Kickkspott in Washington D.C., as well as in the nationally renowned online fashion specialist Fab.com. The company has also been linked to National charities, such as The Norden Brothers Fund, a benefit fund for brothers J.P., and Paul Norden who were critically injured in the Boston Marathon bombing; along with Blondes vs. Brunettes, a branch of the Alzheimer’s Association charities. People want to make a statement about the charities they support, and custom shoelaces are a great way to do that.
Laced Up is also one of the only custom shoelace companies in the United States to offer their shoelaces at wholesale to retail stores who are looking to spice up their current accessory lines. In order to more prominently feature these amazing laces, Laced Up designed a custom retail display case for their products. The display makes a huge difference in the success of selling the product. Shoelaces are a great upsell item for retail stores that sells shoes. The one of a kind laces offered by Laced Up is a great example of how clever merchandising and product displays can shine a spotlight on potential clientele that would have otherwise overlooked the shoelace items.
For more information on Laced Up or to contact them regarding brand collaboration or wholesale opportunities please contact Laceduplaceco@gmail.com or visit them on the Web at LacedUpLaces.com.