(Newswire.net — August 14, 2013) Santa Monica, CA – How do you write a book? It certainly seems easier with the explosion of self-publishing, these days. However, the artistic and psychological elements of publishing, design and marketing are still substantial barriers for any aspiring author. In order to craft an impressive book, authors must surround themselves with a team that excels. Moreover, the content of the book has to stand out from an ever increasing crowded space.
“No amount of marketing can make a mediocre book better,” explains Doug Crowe, founder of Author Your Brand. In addition to packaging your book intelligently, the content must resonate deeply with your target audience. “Kindle sales eclipsed print sales in 2009 and shows no sign of slowing down. There are hundreds of thousands of new titles being added daily. With this increase in volume, there is a huge spike in average and, quite frankly, bland content. This overflow of mediocrity creates a beautiful opportunity. Establishing yourself with good content has never been more important,” he stated.
Crowe helps aspiring authors (and established ones) not only take a step back and drill deep into an author’s message and purpose, but he finds untapped niches that allow any business owner to get their marketing to stand out in a crowded sea of competition. With a passion for excellence, he’s able to re-purpose any theme for an author and make it not simply unique, but bankable.
“As marketing competition heats up, authors are uniquely positioned to have new busines come to them. This is so much easier than chasing leads,” he quipped. As the established experts in their fields, authors earn more and work less; using their book as a silent salesman and social proof of their expertise. Crowe’s own book, Author*ity, reveals 7 key principles that allow authors to obliterate their non-author competitors without breaking the bank or breaking a sweat.
How do you write a book?
Aspiring authors don’t have to be writers. With good journalists, ghost writers and editors, any business owner can be an author.
Author Your Brand is a unique system that shows you how to write a book and hire a top-notch team to get your book into print. For those with no time to learn, their VIP service creates your entire book and launch team for you.
Crowe doesn’t just talk the talk, either. He teaches content-based marketing through authorship nationwide. As the founder and CEO of Author Your Brand, his focus is over-delivering value to his members, fans and clients. He is hosting a networking in Santa Monica this Thursday evening. Visit the Meet Up group for details and registration. Seating is limited and every attendee will get a complimentary press release (value $250).
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For registration information visit http://www.meetup.com/Santa-Monica-Secrets-of-Creating-but-not-writing-a-Book/
Google Plus: Doug Crowe
Facebook: Author Your Brand
Phone: 1-800-708-2757
Email: doug@dougcrowe.com