(Newswire.net — August 19, 2013) – New York, NY — In today’s burgeoning world of social media marketing, it takes knowledge, experience and creativity to devise and implement effective social media marketing campaigns. Two agencies with the necessary expertise — FanPilot Social Media and Terra Public Relations are teaming up to offer specialized social media management solutions to the outdoor industry.
For the first time, FanPilot Social Media, based in New York, and Terra Public Relations, based in Jackson Hole, Wyo., will work together to offer one-stop social media marketing solutions specifically for small-to-mid-size brands in the outdoor and fitness industries. The partnership recognizes the special interests, challenges and demands of smaller brands trying to compete in the outdoor industry and together can offer top-notch social marketing services to promote awareness of their clients’ brands.
FanPilot and Terra PR will work with outdoor clients in two phases. Phase I — Social Media Strategy — In-depth collaborative effort through which the partners will break down the social landscape and then develop attainable goals, prescribe a clear action plan and provide the tools to track their clients’ success. Phase II — Implementation — Partnering organizations will provide clients with the training and knowledge to effectively leverage their social media assets and build a larger, active brand community.
“Partnering with FanPilot is a natural progression,” said Alli Noland, Director of Everything at Terra Public Relations. “We have worked with a myriad of small-mid-size brands and identified the need for them to build strategy and execute effectively. Our program combines technology and social media expertise, with deep outdoor industry experience, to create a powerful solution that will get results and help streamline efforts.”
Terra Public Relations (TerraPublicRelations.com) has over 20 years of experience in integrated media relations, brand and social media consulting. The firm specializes in outdoor, athletic, travel, Lifestyle of Health and Sustainability (LOHAS), family and action sports brands and products. Based in the outdoors mecca of Jackson Hole, Wyo., the Terra team’s experience, lifestyles and contact lists add legitimacy and credibility to clients’ story and content creation.
FanPilot (FanPilot.com) is a registered trademark of Spectrum Interactive Media, a technology-enabled social media marketing company that provides full-service social media management and marketing services that build social communities around consumer brands. Based in New York City, Spectrum has been providing social media and digital advertising solutions to small and large consumer brands since 2008.
For more information about the FanPilot, please visit www.Fanpilot.com .
For more information about Terra Public Relations, please visit www.TerraPublicRelations.com .
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