(Newswire.net — August 29, 2013) Denver, CO – Hillary Clinton, Rand Paul and dozens of other household names in politics can get their message out to the masses in an effortless way through the news. By commenting on the Syrian conflict these politicians have the opportunity to boost their public profile on a national stage. It doesn’t matter if you are a peace activist, libertarian or hardline hawk: when you are an established politician, your opinions get noticed and you are in the public spotlight.
What if you are an unknown candidate? How does a new candidate even begin to leverage the media, raise campaign funds, build awareness or launch a grass-roots campaign? Without a national spotlight, does a local or regional politician stand a chance? Should they even bother to comment on international events?
Each year there are hundreds of thousands of elections across the nation during which billions of dollars are spent. From corporate lobbyists to major non-profits, the web of influence and lack of understanding of the system dooms the majority of campaigns before they begin. Eisenberg and his team have worked on over 200 individual campaigns and know a thing or two about winning a local, regional or national election.
“Running a successful political campaign is about as complex and daunting as creating a Hollywood movie. It can be just as expensive and flop just as easily,” said Ben Eisenberg, president of Smarter Campaigns. Eisenberg has developed the nation’s only structured curriculum and systematic approach to running and winning for a political office. “Until now, when it came to politics, there were no programs to teach individuals considering a run for public office what to expect on a political campaign, how to be a candidate, how to be a public servant, and even what the job they’re seeking does. You’d be shocked how many people run for Congress without knowing what a Congressman does,” quipped Eisenberg.
Eisenberg teaches candidates how to win by intelligently positioning themselves, correctly branding their message, raising money and working with the media. There are an infinite number of minor items that can tank a campaign in an instant. His emphasis on being an honorable public servant and attention to detail in his training program can’t guarantee an office, but it certainly stacks the odds in your favor.
If a person wants to learn how to run for office, these workshops are accessible via phone, tablet or computer and are capped at 10 people per class to ensure group intimacy. Smarter Campaigns has worked with candidates of all party affiliations – Democrats, Republicans, Libertarians, Greens, Independents, and more.
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