(Newswire.net — November 5, 2013) Dallas, TX — “Social media is the new cold call.” That’s a common catchphrase heard in today’s sales training circles, and New York Times best-selling sales author Frank Rumbauskas is no exception.
In fact, he’s such a believer in the power of social media to generate leads for salespeople that he’s launched a new website, SocialMediaColdCalling.com, for the express purpose of teaching sales professionals and small business owners exactly how to turn social media into the new cold call — correctly.
“Social media is, in many ways, the new cold call, but it’s a minefield for those who don’t know what they’re doing,” Rumbauskas explains. “When CR Cards, an Australian marketing firm, asked business owners what the most disliked form of contact from a salesperson is, cold calling came in at the top — no surprise there — but number two on the list was so-called LinkedIn spam.”
The problem, according to Frank Rumbauskas, is that salespeople blast out requests for meetings and appointments to complete strangers, or perhaps someone they’ve met for only a few moments at a networking event, and those requests are ignored. On top of that, as he mentioned, LinkedIn spam came in at second place on the list of most disliked forms of contact by salespeople.
“I’m launching SocialMediaColdCalling.com to teach salespeople how to get hot leads and easy sales with social media, without being seen as a spammer,” he concludes.
To learn more about Frank Rumbauskas and his sales and lead generation methodologies, you can visit the new website at http://socialmediacoldcalling.com