(Newswire.net — November 26, 2013) — The greatest moment in business history is when your product is introduced and receives high accolades. The dream of an Australian cosmetologist came true when her inventive engineering husband figured out a way to give her clients a professional looking eye makeup application in seconds. The Eye Majic product was launched in Australia in 1996 but only recently arrived in the US and was introduced at the LA Women’s Expo where it was received with enthusiasm.
Grace Mammone of Melbourne Australia is a talented cosmetologist. She would complete a makeup application on her clients and many would say that they wished she would come every day to help apply their makeup. This lead Mammone to question how could she help her clients get a great look at home. Her husband Rocky Mammone, an entrepreneur and inventor loved the challenge, and set about to create a fresh approach to eye shadow application. Soon the government approved their request for a patent. Eye Majic has a patented applicator that is sold “pre-loaded” with a mineral base eye shadow. It includes three colors, one for lids, one for brow bone, and one for highlighter under eye brows. The finished look is just like Mammone creates for her clients.
The process is fast, place the strip on the eyelid at the eye lash line, press and hold for about 10 seconds then swipe from the inner eye to the outer eye. No brushes are required. If blending is desired, simply flip the applicator over and blend as needed. The primer is included in its secret formula which gives a lasting effect for up to 10 hours.
During the expo, Eye Majic’s booth was continuously packed with women who actually tried the product on, and hundreds of packages were sold. The company even offered a special program for those in attendance who decided to buy later. Eye Majic by Majic Beauty has an informative website where new clients can sign up and receive special promotions.
Majic Beauty
15820 Euclid Ave
Chino, CA 91708-9162
Phone: (866) 967-2405
Email: EyeMajiccs@mfals.com
Media Contact: Natalie Moceri
Phone: (714) 377-3735