(Newswire.net — December 2, 2013) Salt Lake City, UT — DJ Sprague will oin Brad Thomas from Fluid, Pete Codella from Alexander’s, Clay Blackham from Snapp Conner and a host of others from the legendary School Improvement Network as they tell you the importance of the press release and how to use it to your ultimate advantage in the era of Hummingbird.
*Steve Maccagno shows the 10 absolutes when it comes to optimizing your press release’s success
*Pete Codella demonstrates how to create and maximize an online press room
*Clay Blackham gives you what you need to start wire posting, and even shows his personal comparisons with marketing authority Barbara Ling from Forbes.
About DJ Sprague:
DJ Sprague is a well versed man to say the least. Currently the Vice President of Marketing at School Improvement Network in Salt Lake City, Sprague has single handedly achieved record growth and profitability for 3 consecutive years averaging 122% of growth per year. Sprague was also the Vice President of Advertising and Digital Media for the Utah Jazz / Larry H. Miller Sports & Entertainment Group for three years, personally creating and executing all advertising and PR for a group of 43 companies, including 18 car dealerships. Digging further into DJ’s successful career you’ll find that Sprague not only became a success, but he always was. In October 2002, Sprague took on the challenge of a President position at Dunning Sprague Marketing & Advertising. Orchestrating a complex network of 5 divisions and directing brand development, DJ took the current client media exposure and launched it 79% all while working with the exact same budget. Not only is DJ well versed in the professional life, he has been educated in more than 12 establishments and receiving upwards of 11 certifications.
About School Improvement Network:
The School Improvement Network is a company that exclusively deals with teacher training and professional development. They currently Partner with schools, districts and many educators everywhere from the US, Canada and even overseas.
The School Improvement Network aims to increase student achievement. By providing teachers with Premium, differentiated training, students can master skills absolutely integral to their growth as individuals and to their participation in their communities. In accordance with our program, teachers acquire training that is practical, scalable, and measurable. The Network exclusively provides renown training program PD 360. This is School Improvement Network’s premier, all online, professional development platform. It has earned over 70 awards for professional video quality, innovation and excellence in its technology platform.