(Newswire.net— December 4, 2013)
Transcended Marketing Targets B2B Clients in Efforts to Usher in the Next Generation of (SEM) Search Engine Marketing
(Newswire.net — November 21, 2013) — The term “B2B marketing,” also known as “business to business marketing” is a term that was originally coined in the 1970’s, with roots that can be traced back to the ancient beginnings of commerce itself. Today, the focus has shifted away from traditional “consumer marketing,” and the term B2B has since become more prevalent in online marketing campaigns for companies looking to improve their digital presence in an efficient, cost effective manner. This widely cited term is used to characterize the process of driving in targeted leads between companies that are offering a wide array of products and services. Such services can range in purpose, and are not limited to digital marketing per-say; however with the recent expansion and development of search engine optimization (SEO) and search engine marketing (SEM), companies such as Transcended Marketing have found that pairing these strategies with a B2B approach is proving to be a powerful, profitable, and high yield strategy for those equipped to take on the competition.
Why Are Businesses like Transcended Marketing Adopting the B2B Approach?
There’s a reason why companies such as TranscendedMarketing.com have embraced the stigma surrounding these emerging B2B tactics. Studies have shown that individuals looking for such services tend to be more educated than the average consumer with regard to the respective requirements of the given market. These individuals (we will refer to them as “users” for all intents and purposes) understand the market, they understand the constraints, and they are better able to match solutions to the needs of their business and budgets. Nonetheless, this methodology requires a unique, fundamental, content-driven approach from the very beginning. We asked Joshua “Gekko” Boles, President of Transcended Marketing about his thoughts on the future of B2B, and the difference in approach that one must consider when penetrating such a market, to which he replied: “The future of B2B will ultimately be determined by content-driven search engine optimization and search engine marketing. With the rollout of Google’s Hummingbird and Penguin algorithm updates, businesses much approach conquests of this nature with careful, resolved precision. Transcended Marketing embraces Google’s insatiable appetite to provide the greatest search experience, and our goal as digital marketing experts is to deliver tailored, results-driven marketing campaigns that cater to the inherent characteristics B2B users want…[F]rom the day one.”
What Makes For a Successful B2B Marketing Campaign, and How Does SEO Play a Role?
A B2B marketing campaign must have several key criteria in order for a company to successfully “swim with the sharks.” Relevant content must be a top priority, with a specific focus on targeting the more educated, more knowledgeable B2B users. Keep in mind that these users are also much more likely to engage in “decision making,” over their smaller consumer cousins. The entire purpose is to create a content-rich, informative and productive site, with the end goal resulting in a “lead conversion.” Sounds easy right? Well, considering that most B2B users rarely convert into customers on the first visit to a given webpage, this is not so. Site loading times, site layout, routed traffic, and user engagement, (which are typically concerns associated to SEO and SEM) all play tremendous roles in achieving positive results. Such practices are often referred to as “conversion rate optimization”; an idea eerily similar to the optimization of a webpage for search. While business-to-business marketing is pushing companies to pursue new avenues of revenue, there is no quick-changeover that will produce quick leads. The predominant attitude of Google is “no-pain, no-gain,” meaning that there is no substitute for informative, targeted information, with the end goal of educating users, whether they be B2B or B2C in nature.
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