St. Louis Web Design Explains Blogging is Key for Business in 2014

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( — December 27, 2013)  St. Louis, MO.— While there are futurists and social media advocates who might proclaim– “blogging is so 2004”, we beg to disagree. Blogging remains an important aspect of online marketing especially with all the changes Google has made with its search engine algorithm. Now, more than ever, you need to make sure that content relevant to your business is available online and that they actually link to your company website. Businesses can no longer depend on good old keyword stuffing to get good search results ranking, they need to make sure that their websites are found because they provide the information people really were searching for in the first place.


Below are some of the reasons blogging will still matter in 2014, as explained by St. Louis web development company A Fresh Web Design president, Rich Rohrbach.


Blogs can help establish authority—if you want to appear like an authority within your industry, create a blog that will help you promulgate your expertise in your field. This can be easily done by regularly publishing helpful and authoritative content. When people see that you know what you are talking about, they learn to respect your views and follow your tips and recommendations.

Blogs provide avenues for feedback—aside from being an important tool for establishing your reputation as an industry expert, a blog can be a good, safe place for you to interact with clients and prospects. You can publish content and get people’s reactions to it. If you receive information contrary to your own views, you can show the reader that you are open to discussing other ideas. If you keep an open mind, you may even learn a thing or two from these online engagements.

Blogs can provide strong support for your branding efforts— with the new Google search algorithm called Hummingbird, content remains king; relevant content is what you’re gunning for. With your own blog, you have full control over what content you want released from your side. A blog is a great tool for establishing your brand’s reputation. It doesn’t matter what industry you are in or what kind of image you want to project, with the right content, a blog can help you establish the kind of image you want for your business.

Blogs drive traffic to your website— A blog can be filled with relevant search terms and content that you can use to link to your business website. If you manage to create a popular blog, it becomes your main selling tool as well.


If you want to do blogging right, you can choose to hire St. Louis web design company A Fresh St. Louis to create a blog for you. With their experience and expertise in creating websites and online content, you can trust that the company will create a blog that will work for your business.