Marketing Agency Takes Dead Aim For Funeral Homes

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(Newswire.net — January 11, 2014) Austin, Texas –Funeral Director Results, a daughter company of an SEO agency, is now offering comprehensive business growth consulting services to the independent funeral home professionals interested in increasing the number of calls they service annually. By performing a complete online audit, they will identify the greatest area of need in the marketing strategy of the funeral home whether its local search, their website or mobile demands. They currently plan to offer two marketing packages.

Carolyn Holzman, Founder and President of Funeral Director Results puts it this way, “What the independent death professional really wants is just more calls. Often they know something isn’t working and they race from the latest marketing toy or newest addon offering they saw at the latest national convention, without having a comprehensive strategy. That’s what we offer to change by providing that complete strategy.”

“The average funeral home is experiencing a transition on several levels. First, many of them are multi-generational and have enjoyed a high degree of success pre-internet because word of mouth was the most effective method. With the arrival of the internet, consumers didn’t use it like today, it was more of an “if it ain’t broke, don’t fix it” situation. Now, years into it, that consumer behavior has changed with more and more consumers using the internet to make their funeral home selections some operators are still shocked that someone would search online for a funeral home choice but its happening.”

Secondly, the life span of the average man or woman has increased so instead of a mortally in the one’s 60’s, people are living longer. With this development, more and more baby boomers are taking charge of their parents affairs including funeral home selection when the time comes.

Thirdly, traditional funeral and burial are being eschewed for cremation, presenting funeral home operators with an additional challenge. According to as report by David Nixon of Nixon Consulting, a leading consultant and advisor to independent funeral home owners and Author of ‘Listening to Cremation’ the annual cremation study published by American Funeral Director magazine, two cremations typically equal the amount of revenue that one funeral and burial generate.

Coupling all three of those with a consumer that really doesn’t want to purchase what a funeral home offers until, well, we have to, most funeral homes continue to provide what they have for generations without a clue how to protect their business. Sadly, many funeral homes have been forced to close because they could no longer keep up with increasing expenses against declining revenue.

 

“We won’t hammer on with incessant pitches about the latest SEO, SEM, online, Internet Marketing, mobile or social media “widget” – it means nothing to a funeral home operator. We know the funeral home operator just wants to get on with what they do but knowing that at least they have a chance to secure a call and put their best effort forward to help the family in need on the other end of the phone. What we do in a nutshell is help them get found online and have a 5-star reputation when they are” said Holzman.

 

The company also plans to offer a complete 100% satisfaction guarantee in the first month with no long term contracts.

About Funeral Director Results

Funeral Director Results provides marketing consulting and planning, lead converting website development, local search, mobile marketing, social media management, online reputation marketing and management and PPC management for funeral homes.

 

Visit http://www.FuneralDirectorResults.com for more information.

Contact Info 
Name: Carolyn Holzman 


Organization: Funeral Director Results


Phone: (512) 298-1449
Address: 13581 Pond Springs Road, Suite 301, Austin, TX 78729