(Newswire.net — February 15, 2014) La Jolla, CA — Frank Kern is an internet marketer like no other and teaches people how to create income by delivering the right marketing message to the right people. In his new videos he talks about how many people and companies have lost their primary focus and divert their attention to less important pillars of success. He reveals the three main pillars a company must have to be successful and how investing time and money into the less important ones diminishes the ultimate goal of the corporation; profit.
In the first video he informs the viewers about the three main pillars of business success which are good technology, good marketing, and having a magic bullet. Magic bullet is a term Frank Kern coined for an amazing product that has potential to transform lives. However, he admits most businesses emphasize the importance of each pillar incorrectly and that 90% focus on the least important pillar which is good technology. He believes that by focusing primarily in this pillar businesses get distracted from serving customers and making their lives better.
Furthermore, Frank Kern believes people should be investing more into the second pillar and by combining it with the third pillar a company can refocus their internet marketing strategy to best serving their customers and making as much money as possible in the process.
However, businesses still struggle with this pillar of internet marketing and run into two primary problems when implementing this strategy. First they make the mistake of using the internet to market their product rather than sell it. Internet marketers use the internet to SELL their product not market it! Frank Kern defines internet marketing as “Using the internet to deliver the right message about an excellent product to the right people at the right time.” While that definition sounds simple and painfully obvious people also fail to sell their businesses’ magic bullet because of the second problem which is information overwhelm. Companies run into this issue when they either try to do too much at one time or do nothing at all. Both of these obstacles can be overcome by setting concrete goals and developing an effective plan to get there.
In the second video, Frank Kern teams up with Anthony “Tony” Robbins, a self-help author and motivational speaker, to show how to implement the three pillars of internet marketing success. In this Q & A, a jeweler is struggling to get his potential customers to take action. After a few back and forth inquiries they both quickly understand the issue at hand is failing to focus on getting the right people to sell to. Instead, the jeweler was focusing too broadly on who would buy his product and after applying the three pillars to his internet marketing program Frank Kern and Tony redirected his focus to a more specific channel of potential buyers. When a company gets more of the right people Tony remarks “They don’t have to be a great marketer if they have the right offer.”
To watch both full videos follow the links here to the Frank Kern official Vimeo channel https://vimeo.com/frankkern
About: Frank Kern is a successful internet marketer and is considered one of the top experts on the subject. He is available for business consultations and can be contacted through his website at http://FrankKern.com.