(Newswire.net — February 28, 2014) Pensacola, FL — To help cleaning businesses with their advertising, Hitman Advertising is now offering a new guide to Every Door Direct Mail. This free guide is catered to cleaning businesses and shows specific examples of Every Door Direct Mail pieces that other cleaning companies have tested.
Advertising can be tough for a small business. In this economy today, businesses struggle to find advertising that works. Historically, many local businesses have relied on direct mail to get new clients. However, the cost for stamps has nearly doubled in price the last couple decades.
Two years ago, the United States Postal Service launched Every Door Direct Mail, also known as EDDM. This new mailing option is ideal for small businesses because it’s much cheaper to mail to an individual home and it requires no start up fee. Many cleaning businesses are using Every Door Direct Mail to send large postcards to specific neighborhoods that they want to target. The cost is 16 – 17 cents per home and the postcards can get printed for as little as 4 – 8 cents per mailer. This makes a total cost of 20 – 25 cents to target each home.
The postcards are required to be at least 6.5 x 9 inches and no more than 12 x 15 inches. This is ideal for a company who wants to get a message out to a particular community. Cleaning companies all over the United States are starting to catch on to this service.
Hitman Advertising owner, John Braun, said, “I talk to carpet cleaning, water damage restoration, and area rug cleaning companies who are using Every Door Direct Mail. Many of them are confused about the best ways to go about handling the mailing. And even more of them are at a loss of what kind of postcard to run. So I created this special free report to help cleaning companies get ideas on how they can get new clients with EDDM.”
The 15 page guide is available at http://www.hitmanadvertising.com/blog/guide-to-eddm-for-cleaners
Hitman Advertising is an advertising agency that caters to the cleaning industry. They offer free guides to help cleaners at http://www.hitmanadvertising.com/blog They offer designs on Every Door Direct Mail Postcards, client postcards, and client newsletters for the carpet cleaning, area rug cleaning, and water damage professional.