(Newswire.net — March 4, 2014) Petaluma, CA — – White Magick Alchemy today announced the
launching of a brand new look for the small California based company. The owner Nancy Upshaw
has been crafting, creating and selling spiritual items and witchcraft supplies online since 1998.
The new logo will bring together the spirit of Old World Magick and Old World Alchemy,
not only the theme and slogan for White Magick Alchemy, but which also represents this
family based business’s magical lifestyle in the theme of alchemy which is one of the oldest sciences dating back to prehistoric times.
“We needed a fresh “old world” look and feel that would set us apart from the plethora of
up-and-coming home-based magic shops that are popping up online” said Nancy Upshaw,
owner and President of Purple Sun Candle Company, Inc. dba White Magick Alchemy.
“It seemed like the minute White Magick Alchemy debuted online, everyone began
copying the branding, the theme, candle designs, I even had a customer of mine mimic
my entire business, branding, everything. This new logo branding is just what we need to set us apart from others.”
White Magick Alchemy, since it’s inception, has sought to create witchcraft supplies in
the old world pagan tradition. White Magick offers magically handcrafted blessed
candles, spell kits, Sabbat offerings, resins and incenses, herbal products, aromatherapy
and jewelry. In addition, White Magick carries a large selection of healing crystals and
gemstones.
At White Magick Alchemy all our herbal offerings are handmade and charged using only the finest organic and wild crafted herbs, flowers, woods and essential oils. Every offering is created out of love for the earth, nature and the elements.
The new logo sigil was hand designed by artist Gregory St. John and features medieval
design styling utilizing the company’s initials WMA with a center pentacle design all encompassed within a diamond shaped border – to learn more about White Magick Alchemy Click here
