(Newswire.net — March 31, 2014) Columbus, Ohio — In the world of marketing, internet real estate, page one of any search result is “Prime” location that creates a high marketing budget expense. Digital Prime Property Ownership differs from Physical Prime Property Ownership like Time Square or Trump Plaza. Prime digital real estate goes to the highest PPC bid for a word like “auto loan” with an expense of over $20,000 per month, generating as few as 43 sales, and costing $465.12 per sale.
Some businesses spend more money marketing online and never reach page one of Google, Yahoo or Bing. What would it mean to businesses with a current monthly marketing expense budget of $20,000 to spend $2,500 per month, reduce their marketing budget to $10,000 per month and be on page one of the search results of targetd traffic relevant to their business?
New BlackBerry CEO John Chen said, “The company had reached its target for reducing expenses one quarter ahead of schedule, and had “significantly streamlined operations.”
One way of reducing the marketing expense is to change your area of focus like Chen did for Blackberry. Essentially, they are expanding their market by making software that will run on their competitor’s phone. Imagine a blackberry secure environment on any phone you choose.
There are several ways a business may reduce their online marketing expense, while advertising costs continue to rise.
– Including the city/state with your keyword increases presence in geographical area that business serves.
– Compare your business to competitors’s based on their website and keywords to discover additional insights.
– Increase your site’s quality score through improved keyword use and linking.
A business may increase their sales wihile reducing their marketing budget, and be on page one of Google/Yahoo/Bing when specific strategies are implemented.