(Newswire.net — March 31, 2014) Castle Rock, Colorado — Not too long ago, mobile websites were an oddity in the world of ecommerce and online marketing, but mobile experts say with the rise of the smartphone and ubiquity of the tablet, companies can no longer afford to ignore the mobile format if they want to succeed in attracting customers to their products and services.
In fact, according to the NPD Group, nearly 75% of consumers use a smartphone while shopping, indicating that mobile friendly websites aren’t a luxury, they are now seen as a necessity for local business owners connecting with existing and future customers or patients.
We set out to find out for ourselves what mobile websites were all about, and if they were really worth all the hype. We heard Castle Rock Family Dental had recently launched a mobile website, and decided to do some investigating. This family dentist in Castle Rock offers services ranging from general dentistry and teeth whitening to veneers, sleep apnea treatment, TMD treatment, and more.
We asked Dr. Scott Brody of Castle Rock Family Dental why he implemented a mobile friendly website for his dental practice. He says, “I knew a lot of my patients used smartphones, and I wanted to be able to provide the utmost level of service and convenience for them. A seamless, quality experience between our websites, through the scheduling experience, and ultimately the office visit very important to our patients, and us.”
Dr. Brody’s mobile website, located at m.castlerockfamilydental.com, provides patients the ability to call and email the office with one button click. For those looking for directions, no need to take the time to get to your desktop to pull up a map; Castle Rock Family Dental’s mobile site has a map built right in, and with a couple clicks we were able to start navigation using our smartphone’s Google Maps application.
Other features include social network buttons and a video all about Dr. Brody’s practice, along with a mobile coupon for new patients (free dental appointment, anyone?!). Users accessing Castle Rock Family Dental‘s desktop website on a smartphone will automatically be routed to the mobile website, saving time and adding a factor of convenience that has been met with an overwhelmingly positive response from existing and prospective patients.
In short, we found the mobile website for this practice to be on target for what smartphone users need: readily accessible information, quick to load, and most importantly, effortless use. And in all honesty, we felt pretty slick using it.
According to mobile marketing experts, mobile friendly websites are fully customizable and add a level of convenience and connection to customers that is invaluable, and we found Castle Rock Family Dental’s mobile site to be a testament to that. Not only do these features ensure customer and patient satisfaction and engagement, but they increase calls, emails and visits to local businesses, which we all know ultimately increases the bottom line.
Mobile friendly websites: we’re sold!
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