(Newswire.net — April 15, 2014) Reno, Nevada — In March, providing one of the most up to date snapshots available, the American Society for Aesthetic Plastic Surgery released its 2013-14 report. It announced a 12% increase in cosmetic procedures taking spending past the $12 billion mark for the first time since the recession began in 2008.
Greater disposable income, technological advances, less-invasive procedures, and the increased social pressure felt by many to look good clearly made investing in one’s appearance more of a priority. Record numbers of people conducted online research for cosmetic surgery around the globe and, in the US alone, women underwent more than 10.3 million cosmetic procedures (over 90% of the total) in order to help them look and feel more attractive.
Leaping by 31.5% year on year, hyaluronic acid procedures were the second most popular non-surgical treatment after botox, accounting for 1,872,172 cases. Nearly $1.9 billion was spent on skin rejuvenation making it one of the fastest-growing sectors of the industry.
Hyaluronic acid, or sodium hyaluronate as it’s also known, is the human body’s naturally occurring hydrating molecule. It is responsible for keeping the skin plump, smooth and supple, so it appears healthy and wrinkle free. Each molecule is able to absorb up to 1,000 times its own weight in water, something that no other biological substance can do, but as we age so our levels of hyaluronic acid decrease leading to fine lines, deeper wrinkles and diminished skin tone.
The pressure for effective anti-aging procedures, particularly in light of the competitiveness of the job market, looks set to increase so what can all those women, who want to reduce the signs of aging but who have neither the financial means nor the desire to have professionally administered injections, do to take advantage of what is rapidly becoming the most effective cosmetic ingredient around?
Well, thanks to the launch of a new hyaluronic acid serum, from Nevada-based business Bodi Skincare, when it comes to looking younger and feeling great, help is just a few clicks away. Julian Thornton, one of the company’s directors, explains: “In my time dealing professionally with women’s issues, time and again I’ve seen research indicating a close correlation between the state of a person’s skin and their psychological state. The onset of a skin condition, even the natural process of aging can be traumatic for some women, having both a negative impact on their confidence and self-esteem. As well as helping a woman to look her best, our hyaluronic acid serum can help her feel her best too.”
“There are plenty of anti-aging products available but our hyaluronic acid serum is incredibly powerful and once someone begins to use it to tone, refresh and purify their skin, it soon becomes part of their regular cosmetic regime. Our serum contains a combination of active natural ingredients meaning it’s more effective, more quickly and its impact can be seen for longer. Applied regularly, the serum penetrates deep into the skin and softens the look of wrinkles so that, every week, fine lines fade away and new wrinkles are prevented from forming. It also detoxifies cells and its antibacterial properties help speed the healing of minor skin issues.”
Thornton concludes: “My team spends a lot of time learning from customers. We research the latest global trends in skincare and wellbeing to find out how we can help women to live a balanced, healthy life. Our newly launched hyaluronic acid serum gives the skin a more youthful appearance after just a few uses and is a real confidence booster that is already going down well with buyers all over the world.”
Launched this month (April), the Bodi Skincare Hyaluronic Acid Serum retails at just $29.99 for 1fl oz (30 ml) from the website, a reduction of $10 over the recommended retail price. The company is so confident about its new product it even offers a 100 per cent, no quibble, money-back guarantee.
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For further editorial information, digital photography or to arrange interviews please contact Julian Thornton via and pr@bodiskincare or on 6152296282
Editors’ Notes:
- Julian Thornton is a director of the Bodi Skincare brand. It was established in July 2013. It is headquartered at 1135 Terminal Way #209, Reno, NV, 89502.