(Newswire.net — April 22, 2014) Bournemouth, DORSET — Today Dublin is hosting Facebook’s first European SME Client Council where Sheryl Sandberg, chief operating officer of Facebook has been speaking to business executives from the UK and Ireland.
She said, “Our missions are inextricably tied. We have 25 million small to medium sized businesses and want to help them to reach their customers. One way is to make sure ads are relevant to the customers.”
Sandberg is author of the book “Lean In” where her message is to encourage women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.
Many people love and hate Facebook at the same time. Having over 1 billion users that love to connect with their family and friends and businesses and communites they want to support.
These same users hate the fact that they do not always see all the posts they are meant to.
Being a publicly traded company, Facebook now has shareholders to answer to and financial goals and targets to hit and so advertising is their main source of revenue.
As a result businesses need to pay for ads for their targeted customers to see their relevant posts and offers.
To grow a local business with Facebook a community is needed where there is engagement and interaction with them. This could be from getting them involved, asking them for feedback, knowing what their causes are and joining in with them, offering special deals or a loyalty card.
Sharing local knowledge, news and engaging with people from your locality will allow you to be absorbed in to the heart of the community.
For local businesses that do not have a fanpage Click here to get free software to help you to get one.
Sources:
http://www.bbc.co.uk/news/business-27108483
http://www.business2community.com/facebook/facebook-lovehate-kinda-thing-0855566#!FpaL6
http://www.forbes.com/sites/greatspeculations/2014/04/22/facebook-earnings-preview-growth-may-fall/
http://en.wikipedia.org/wiki/Facebook
http://businesswinningblueprint.com/
http://www.newswire.net/newsroom/pr/00081103-advertising-on-facebook-still-not-using-it.html