(Newswire.net April 27, 2014) Australia — It can be challenging for small business owners to cut through all the hype and find the social media sites that deliver real results. What works for one business may not work for another.
Each social media platform resonates with a number from 1-9, and so attracts a different type of user. Using this information numerology allows you to identify your ideal clients and where to find them.
Facebook is great for content sharing and social engagement. Twitter is better for short bursts of targeted and timely information.
LinkedIn has an almost corporate feel that provides a way for like-minded business professionals to network. Instagram and Pinterest work well for sharing creative and visual mediums.
Google+ is great for increasing the ranking of the information and links shared. While YouTube is still the best platform to get your video message seen.
Leading Social Media Numerologist Leonie Hope from Inspired Life Paths says “The idea of using social media for business is to ensure your potential clients see your information wherever they are, in a form they like.” Get this wrong and your business can suffer.
To share your message effectively and leverage your time and money Hope suggests “You create one piece of content in three different formats – audio, video and written. Then broadcast them across as many relevant sites as possible.”
This is made easier using free or low cost apps, platforms and software such as Hootsuite, OnlyWire and WordPress plugins. They allow you to broadcast your message to multiple sites at the click of a button. Doing so means you can segment your target market to suit and track the platforms and formats that work best.
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Media Contact: Leonie Hope
Phone: +61 756411997
Email: leonie @ inspiredlifepaths.com
Website: http://inspiredlifepaths.com