AXSES Launches Free Checklist on Mobile Website Design For Marketers

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( — May 2, 2014) Boutiliers Pt, Novs Scoatia


Developing an effective mobile presence has become much easier now that business author and  marketing guru Ian R Clayton and the Team at AXSES have made available a free checklist on Mobile Website Design and Marketing.   Mobile website design and marketing is now essentail for modern business success and Clayton and authors Kathy-Lynn Ward and Shelly Burke are uniquely positioned to offer insight in this area.

“Having built many different mobile apps, RWD and even mobi sites, we know the issues that designers and marketers have with mobile marketing. This check list includes helpful tips based on our experience,” commented Ward.

The free checklist covers, among other things; the top mistakes developers are making and how to avoid them; the various trade offs on apps, responsive website design and dedicated mobile sites; and the inside secrets of what tools and resources the top marketers and developers are using to produce their winning sites.

“We also have included a list of the resources we use for testing and optimizing websites on many devices.  Businesses need to read this report to avoid pitfalls and mistakes.” Adds Shelly Burke.

The early response to the check list has been overwhelmingly enthusiastic.

The checklist follow up on several white-papers and reports on mobile travel, RWD and case studies on mobile app development and web apps. The reports are based on the teams extensive experience in tourism, but the ideas and insights are invaluable to any industry.

John Davis, a pro-blogger from New York, said, “I’ve made gains monetizing my site, but really hit stumbling blocks when it came to making sure my site worked well with mobile devices.  This mobile checklist, helped me sort these out in one afternoon.  Full recommendation for anyone involved in using the Internet where smartphones, tablets and hand held devices are becoming a primary access to information and process.”

To download the checklist go to
For more information see the YouTube Video at


AXSES is a leader in Social Media and Developer of Visual Behaviour Responsive Multicast Marketing Technology. It was was one of the first companies to develop a direct bookings application for independent hotels and tourism companies on Facebook.
AXSES has been featured by the New York Times in an article on Social Media use in Travel and has won several award and commendation for technology innovation and digital marketing.

The AXSES team has authored several whitepapers and special reports on mobile design and marketing based on their own experience in building world class applications, Responsive Web Design, web apps and marketing strategies for the new media in the age of hand held computing.


211 Kennedy Rd
Boutiliers Pt, Novs Scoatia B3Z1V5