(Newswire.net — May 2, 2014) — Leadership is forecasted to be a game changing factor in 2014 and beyond. A visitor will turn into a customer without a second thought if they can experience firsthand one’s value as an authority.
2013 was the year of content marketing. A lot of buzz was created around it and how in the digital era, companies irrespective of their size need content marketing to establish themselves as leaders in their industry. With so many companies competing for the attention of a small target group, company authority is what helps a consumer finalize their decision. Those who are regarded as being on top of their game are the ones consumers will invest in.
Authority Marketing is a broad term that includes a wide range of content creation and distribution practices that improve the perceived authority of a company or individual with the ultimate goal of increasing lead generation, conversion and sales.
Content strategists and digital marketing agencies although providing complete digital marketing packages, don’t focus enough on establishing company authority and reputation, key features consumers seek when choosing between very similar companies. Authority is what makes a company stand out from the competition and a 5 star reputation allows social proof to build trust. Authority marketing ascribes, trustworthiness, credibility, expertise and ultimately leadership to a company or brand.
Through the Authority Marketing program to be launched by Mike McKay of Internet Marketing Direct (IMD), companies and professionals will be able to solidify their authority, reputation and leadership so as to inspire trust in their potential clients. The program will provide SMB companies and solopreneurs with the best authority marketing practices and skyrocket their credibility and leadership status in their niche(s).
Companies with irrefutable authority are much more trusted by consumers. The legacy, tradition and expertise of said company, makes it a trustworthy game-leader, something consumers cannot help but be reassured by. Establishing one’s authority is the basis for any digital marketing practice. Authority and leadership improve engagement, boost loyalty and create hype around a company, brand or individual. The Authority Marketing program is expected to launch in May 2014.
Mike McKay is the founder of imarkdirect.com a company specializing in authority boosting services that help companies gain exposure as key players in their industry and become more appealing than their competition in view of their perceived leadership. Mike McKay has been featured in nationwide channels and online media, including CBS, NBC and ABC, as he has been named a top professional in positioning and lead generation for the week of March 10, 2014 by toprecommendedprofessional.com.
To Learn more contact Mike,
Phone: 608.426.0504
Website: http://imarkdirect.com
email: mikem@imarkdirect.com