Sumner M. Davenport Expands Strategic Marketing Services as a Yext Certified Partner

(Newswire.net — May 13, 2014) Los Angeles, California — Business listings do matter. Those who use the Web from their computers and mobile devices to perform research into companies, products and services know how important it is for a business to have an up-to-date and informative presence online. For someone looking for a location or address on a company, the frustration of not being able to readily find that information could result in a lost sale or lost client.

To be successful and grow a business, the owner or manager focuses efforts on dozens of tasks that affect the bottom line. Few can afford to divert attention to maintaining an effective Web presence. It’s too time-consuming!

“My Yext certification provides me another powerful tool to monitor and manage my clients’ internet presence and their brand, “ says Internet Marketing Consultant, Sumner Davenport. “ With this service my clients see not only their business name in all the right places, their listing can include details about what they offer, what makes them unique, and how to find them. Consistency in their appearance across the Web helps promote their brand. Their specific information will be returned more often by searches, map sites, online directories and social media sites.”

As more savvy consumers are using the Internet for research, they are finding more sites that encourage them to return and write a review of their experience. Businesses need to know where these reviews are posted, and what is being written If a negative review is posted, a timely diplomatic response can make a difference to the future visitors to that website.

“In managing my clients online reputations, an active search for potential reviews is essential.” Davenport continues, “We can’t edit these reviews, however, a timely professional response can many times offset the negative or support the positive and make a big difference in the readers experience. Working with my Yext tools, I can be notified of these reviews sooner.”

Business owners who make sporadic efforts with their marketing or focus on only one marketing avenue can find their efforts will deliver limited positive results and low return on investment. Ms. Davenport and her team offer more than one marketing solution. Following a strategic plan designed purposely for each client, her services may include offline and online activities. Online activities may include listing management, extended content, analytics, website optimization, social media management, reputation management, press releases, targeted campaigns, email marketing and more.

To check the status of their online presense, businesses should start with a scan of their business listings.  From there, working with a dedicated and qualified marketing professional will make a difference in how their customers and prospects view them onine. 

 

 

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Sumner M. Davenport & Assoc.