How to Fall in LOVE with Marketing Online, Offline and Sales: Myth # 3

(Newswire.net — June 21, 2014) Washington, Utah — 

Where did this myth come from?

Bargains and discounted prices existed forever. It is hard to go back and point a finger and say that it happened 5000 BC. It’s literally existed in all human societies. It became absolutely customary and we literally have it engraved in our DNA.

One of the descriptions of the word “bargaining” is named after the third stage of Kubler-Ross model; also known as stages of dying and means, for example: I want to live longer and I don’t want to die.” I say, in this case:” I will do absolutely everything, just give me (God) couple of years to live. This description puts kind of negative karmic meaning on the word “bargaining.”

Do you have a little voice in your head right now saying: “Maria, I’m just starting out, I am not good enough, and I am not an expert” so, I have only one choice: to offer really, really deep discounts.

Let me tell you a real story about it. Couple of months ago I was at my friend’s office discussing real estate. Suddenly the door opens and a young man comes into the office with a bunch of coupon books. He approached us and said:” I work at such and such salon on a “Blah” Street and we are offering huge discounts on our package. The package included: manicure, pedicure, haircut, facial and complete makeover for $ 40. My friend and I found a nice excuse not to buy the package. Young man left without the sale. After he left my friend said: “I don’t know them, I’ve never been in their salon and I don’t care if they offer something really cheap.”

Let’s talk about the psychology of buying.  People buy from whom they know, like, and trust. Also, if they see the product or service value. Every your client or customer have perceived value. If they see the value of your service or your product they won’t discuss prices. They would happily invest in your services or products.

Right now we are not talking about big corporations. Big corporations have their motive to offer discounted prices and bargains. The question is: “Is it really a bargain?” Check the prices at Wal-Mart and go to other stores and really think if you got the bargain? Big retail stores have up to 500% markups. They have lots of room to go down. Big companies create perceived opinion that they offer deep discounts. And you, as a consumer, come home with really good feeling .you look at the price tag and say “Oh my gosh! I got so much for so cheap!”

There are way better ways to offer your product and services without discounting. Give a FREE GIFT, pay forward and show your clients or customers the real value.  Remember, when you start discounting or when you start low, it’s really hard to go up and raise your prices.

When you are starting out it doesn’t mean that your product or your service doesn’t have value, you just don’t see the value in yourself. Lots of people have a tendency put themselves below other people or other companies. They think they are not good enough.

 Your internal value, price tag that you put on yourself, defines your prices for products or services. When you increase your inner value, it is easier to ask for higher investments from clients or customers.

To read the articles about the biggest myth # 1 go here  and myth # 2 click here.

For more information text 435-668-1734 word “hangout.”