(Newswire.net — June 25, 2014) Toronto, Ontario — The most important component to marketing a business in this digital era is the online one. It is the most relevant and overlooked strategy to get your business in front of customers searching for your product or services. If you’re a relatively new business and have no current online presence then your competition is already years ahead of you.
Andrew Powell, owner of RMB Marketing, a firm specializing in digital marketing strategies puts it simply, “You have to get aggressive with online marketing. Our version of aggressive tactics is analyzing what the competition is doing and do it better by using ahead of the curve methods.”
So what types of strategies does RMB Marketing implement and how are they looked upon by the search engines?
“I must add that these methods are all friendly strategies when you consider them from Google’s perspective. After all, they are the top regulator and controller on the web and it’s important to work with them instead of against.” said Powell.
There are other important considerations if your company is an online freshman, and it should present a consistency with the company’s outbound marketing strategies.
“No matter if you employ flyering, utilizing billboard advertisements or run ads in print and media, there must be congruency across the board. That’s the obvious stuff. Branding and content will be the same. But when you make the jump online you must have a functional and search engine friendly website. Our job is to help build that real estate and make sure their are no reasons for Google to decide it is not worth information and services for customers.”
Starting at the base and having a strong website is the first step in becoming a promoted and successful company online. The next release will cover the promotions and SEO services portion of the interview with Mr. Powell.
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About RMB Marketing
RMB Marketing is a group of online branding specialists that consult companies on their inbound marketing strategies.