(Newswire.net — August 29, 2014) — Dan Kennedy is a trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He is revealing for the first time ever his super successful copy code that he has been using for over forty years. His aim is to help people and businesses increase their sales, conversions rates, and build equity for the companies. All it takes to get more people saying yes to buying products or services is an understanding of their conditions and habitual behaviors. Frank Kern flew out to Cleveland to get an exclusive interview with Dan Kennedy in which he discusses how he uses copywriting effectively.
Frank Kern is well known himself, as the internet’s marketing guru, and uses this interview as a chance to ask Dan about his new ultimate money-getting materials called “Make Them Buy Now!”. Dan Kennedy’s product is broken down into three separate components titled Sorcery, Secrets, and System. Each one delivers unique content that can easily be implemented to make people and businesses more profits both online and through direct mail. The interview can be dissected into three segments itself and the first part is highlighted when Dan reveals his use of progressive agreements in sales copy.
In order to buy anything people need to engage in a series of progressive agreements and they must occur in a specific order to overcome people’s conditions and habitual behaviors. People who buy a product or service almost always are behaving contrarily to their organic response. The example used in the interview is a person in a store to buy a new jacket but as soon a employee approaches them their instinctive response is “I’m just looking”. Dan further explains how playing off of certain efactors can influence a person’s buying decisions.
Efactors are any emotional factor that drives human behavior both consciously and unconsciously. By understanding exactly what people experience and feel during the buying process the seller can write script that plays off their emotional factors to help close the sale. The six emotional factors are fear, greed, lust, guilt, pride, and love. Dan Kennedy tells Frank Kern that sometimes all of the factors won’t apply to a given situation but he always tries to include as many as possible in his copywriting. Additionally, he mentions that fear is often the easiest emotion to touch upon but it is not necessarily the most effective. Lastly, Frank Kern has Dan explain how each component of his copy code will benefit anybody who uses sales copy in their line of works.
Frank Kern has been following Dan’s advice verbatim over the years and it has helped make him the successful internet marketer he is today. The interview is only available on Frank’s Tumblr page here: http://officialfrankkern.tumblr.com/ .
Check out the interview today and see why Frank was taking notes after hearing what Dan Kennedy had to say.