(Newswire.net — September 10, 2014) — Frank Kern is widely considered the leading expert in online marketing and is commonly referred to as the “President of the Internet”. He hated the idea of being a door to door salesman and feared being rejected during his early marketing days. He transferred his focus to studying others who were becoming successful using online marketing. He struggled at first but continued to learn and continued to stick with it and eventually turned is “How to Train Your Parrot” ebook into a three thousand dollar a month income stream.
This was just the beginning of many products, businesses, and services Frank has been successful with over the years. In his Huffington Post interview, conducted by Brain Horn, Frank Kern shares the secrets to his success and what steps he always takes to make the customers come to him. He is quoted in the article saying “There’s a misconception among business people that it’s about the ‘thing’ they’re selling or it’s about the marketing they’re doing to sell that ‘thing.’ It’s never about the thing you’re selling (which, of course, should be excellent). The most important thing is the market, the people that the thing is going to be sold to.”
He elaborates on this concept and believes all marketing should be about the customer. The business’s primary function should be providing customers help without expecting anything in return. If they are given valuable information and show them how the product or service can help with their results the patrons are more likely to open up their wallets and buy. However, many business people often mistake how people actually feel about their idea. Just because it is one person’s passion and livelihood does not mean everybody else views it the same way. Frank Kern summarizes it in the interview by stating “There must be an existing market of people who are intensely interested in getting the result that the thing promises and that the thing must deliver. Without the focus on that first, all is lost.”
Frank Kern now focuses on consulting and educating other marketers on how to become successful. What stands out the most is that he has fun doing it. He thoroughly enjoys helping others succeed and his laid back approach is welcomed by the many people he has encountered throughout his work. By actually helping people and using marketing that is valuable to his audiences he created a community of loyal followers that cannot wait for the next time he holds a seminar or launches a new product.
All of his success can be attributed to the valuable information that he provides people. Help others and become successful. “It’s a novel concept.” – Frank Kern
The full interview can be read here:
http://www.huffingtonpost.com/brian-horn/frank-kerns-secret-to-suc_b_5785006.html