(Newswire.net — September 10, 2014) Wilmington, NC — All Seasons Roofing, Inc. has become one of the biggest roofing companies in North Carolina. Run by Mike and Lori Rivenbark, this business is highly regarded for its quality installation and repair services. All Seasons works on both residential and commercial roofs, giving it a broad client base.
Though All Seasons has long maintained a company website, it’s now working to boost its presence on social media and search engines. Contractors have become increasingly Internet-focused in order to reach clients. A contractor’s reputation often spreads in a word-of-mouth fashion, and this is as true on the Internet as it is in the real world.
In doing this, All Seasons has hired HeyGoTo Marketing & Social Media. HeyGoTo is a company that offers SEO (search engine optimization), PPC management and social media management among other Internet marketing services. Specializing in B2B work, HeyGoTo has helped many businesses benefit from the thriving online marketplace.
Together, the two companies have embarked on an online campaign designed to make All Seasons more visible to potential clients, and to strengthen its relationship with existing clients. This includes optimizing the website and creating keyword-rich content that will attract attention from major search engines like Google.
There is also a full-fledged social media campaign that regularly adds content to All Seasons’ Facebook, Twitter and LinkedIn profiles. The content may be promotional, informative or both. The goal is to increase interest among those who follow All Seasons on social media, and to make them aware of the company’s services.
All Seasons has already benefitted from a summertime increase in Internet traffic and conversion rates. The company expects to continue its online growth with the help of HeyGoTo.