(Newswire.net — September 17, 2014) Klaipeda, NA —
Times Square is the premium place for advertising in the United States. If you have your company in bright lights there, you have made it. It is the advertising equivalent of the White House or Chrysler Hall.
That’s the thing though: Times Square is so iconic and has so many eye-catching lights, graphics and colors, it can be hard for a consumer’s eyes to be drawn to just one display. The challenge for the designers of those displays is to be unique and find a way to stand out.
Designers are not analysts – their talents lie elsewhere. They find it hard to analyze the context and turn it into numbers. They trust their intuition that can often lead to disappointing results through no fault of their own; such analysis takes a different skill set. They know general stuff, such as using red when the context is not overloaded with it or any other color that visually seems to be noticeable.
This is where Contextool comes in. The Contextool team, a group of European programmers and researchers, has developed an application that can help the designer analyze the context in which your advertisement will be displayed and suggest the colors that should be used in order to increase the likelihood of it being picked out of the crowd and seen.
The free Android app analyzes a picture of the context or environment. The web app takes it one step further, analyzing that picture that can significantly increase the accuracy. It is capable of up to an eighteen (18) picture analysis and more detailed results. It is powered by an algorithm based on perceptional difference in colors and can work no matter the brightness.
While Times Square is the pinnacle of an example, this app works well with in-store shelf analysis for packaging designs, web design with uploaded screenshots and other outside advertising to name a few. It can be used in any context.
The team made an analysis, along with several other pictures of the square. They have been analyzed on the web-app. The results show that there is still space left for effectively designed ads, especially the ones that use violet (#BE32FF). The analysis has been done only in the dark, but could be also combined with day pictures. The analysis shows RGB 3d plot, RGB heatmap, unused color specters and five (5) suggestions according to weight and perceptual distance of colors.
The results are astounding and speak for themselves. Any company or business sales and marketing program can benefit from finding a way to set them apart from the competition in the over-populated visual display medium. The app costs nothing but the returns have the potential to be astronomical. Put yourself on the radar, and on Times or any other Square, store shelf or website, with Contextool today.