Deerfield Beach Realtors Market Homes to Sell

(Newswire.net — December 26, 2014) — Deerfield Beach, FL — While many Realtors equate their marketing strategy with listing properties on the MLS (multiple listing service) and waiting for a cooperating agent to show up with a buyer, some agents take things to the next level. As surprising as it sounds, many homeowners who list their homes for sale with a Realtor don’t ask about their agent’s “marketing plan” and how it will get them the most money for their home. Even fewer ask why the agent’s plan is better than that of other real estate professionals in their area.

 

The Dustin Miller Team, who serve Deerfield Beach, FL and the surrounding cities, knew they needed to have a marketing plan that was effective if they expected to get their clients top dollar when selling their home. They took to the task of creating a marketing strategy that was designed to be less dependent on the MLS and cooperating agents, and sought to target buyers directly. By not being as dependent on other agents or the MLS, their team is able to secure their own buyers for their listings and reduce potential issues during the transaction which can be a great benefit for sellers.

 

“We needed a marketing strategy that employed both online and offline marketing channels. In the end, our marketing methodology is similar to those used by ad agencies for their clients. Reaching our target demographic and/or geographic audience where we are likely to have the most success.” says Dustin Miller of The Dustin Miller Team when asked what their strategy entails.

 

Like most other Realtors, Dustin’s team still uses traditional approaches to marketing homes like listing them on the MLS and putting a sign on the property. They also do open houses and send ‘Just Listed’ postcards to neighbors. “There is nothing wrong with doing traditional marketing for our listings. We just believe that those things should be the beginning of an effective marketing campaign, not the entire plan.” Dustin comments.

 

One of the other things their team does to target buyers for their listings, is run Facebook ads for new listings in the area the home is located. This is a great way for people in the same city or zip code to learn about the home being for sale. “We actually go a little deeper than only targeting people in the same area.”, Dustin adds, “We also have a way to target people who are likely to not already be homeowners. This is most effective in areas that have a lot of first time home buyer interest.”

 

This is also an example of how their strategy takes slightly different approaches depending on the target demographic/geographic for their listings.  “We know our marketing methodology is solid, but how we execute it for a $150,000 condo will be different than an $800,000 waterfront home. You’re talking about two different audiences and marketing messages for these homes, and speaking to them the same way is a big mistake”, Dustin clarified.

 

Another thing The Dustin Miller Team believes in is using Google AdWords to get buyers searching for properties on their website and being able to market their homes to these prospective buyers (you can see an example page for Deerfield Beach Realtors on their website here). Dustin admits, “Although this isn’t the primary reason we use AdWords, being able to build up a list of buyers for our listings is a great asset for our sellers.”  In some cases they create AdWords campaigns for their individual listings if it makes sense.

 

Although getting the most exposure possible is important, Dustin’s plan also includes making sure the message and merchandising of their listings is not left out. “We also want to make sure our MLS listing descriptions speak about the benefits of homes, not just their features, which is what most agents seem to do by default.” They also include a virtual tour for each listing and do an in home audit with sellers before listing the home to make sure everything possible is done to show the home in the best light possible.

 

In closing Dustin had this to say about his team’s overall approach to selling homes, “It’s true that we focus a lot on marketing our listings, but we are even more fanatical about giving our clients the best service possible. Thankfully we’ve been able to do such a great job that many have left us reviews online and allowed us to share their personal experience with potential clients on our website.” To The Dustin Miller Team, having exceptional customer service is the most important factor in being successful long term.

 

To learn more about The Dustin Miller Team visit their website http://dustinmillerteam.com or read their client testimonials here.