Beauty Salon Launches SMS Marketing Campaign to Double Leads

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( — December 31, 2014) Brighton, East Sussex — Little Jasmine Therapies, a leading beauty salon in Brighton, UK, have engaged Applicado  to launch a mobile based loyalty system. In the UK this year, major retailers reported that mobile commerce was greater than desktop commerce on Black Friday.  It is clear that local businesses now have a major new channel to market. 

Little Jasmine founder, Kiriakos Mpaxevanis said “We have always viewed the internet as central to our marketing. Over the years, we have amassed a significant list of mobile numbers from our customers to confirm appointments. It  makes perfect sense to launch a mobile loyalty program as everyone lives on their mobile”.

The mobile loyalty platform will also play a part in  lead capture. For example, 70% of Facebook access is on a mobile device. It is easy for users to consume content, but not so easy to capture their email address or number.”Using sms marketing to capture leads is a great way to convert browsers to opt in to your list. Plus everyone should know that open rates on SMS messages are several times greater than email”, declares Mark Brown, Applicado CEO. Little Jasmine generates significant traffic with social media and content marketing. By introducing mobile SMS marketing, Little Jasmine will be able to offer mobile coupons for opt-ins and create offers to drive demand in business lulls.


About Little Jasmine Therapies Ltd.

Little Jasmine Therapies is an award winning salon business that provides beauty and massage treatments to visitors and citizens of Brighton in the UK. They are established as a leader in their niched as evidenced by their five star online reputation. Little Jasmine offers a range of therapies that include massage,skin, nail, beauty and anti-aging. They employ only top quality beauty products in their treatments. What sets them apart from their competitors is their fusion of eastern and western techniques and styles.

Little Jasmine Therapies Ltd.

14 New Road
Brighton, East Sussex United Kingdom BN27BD

01273 911500