(Newswire.net — March 10, 2015) — An Electronics Shopping Survey and infographic (survey conducted by *TNS global) reports that consumers plan to buy more smartphones and wearables than last year. The annual study reports 3 in 4 of consumers will buy new electronics this year which is up 4% from 2014. With a 21% increase from those spending at least $2,000, another 36% will spend $500 or more, which is up 19% from 2014. Half of the american adults (50%) that were surveyed said they will buy a new smartphone this year, which is up 4% from 2014, and electronics purchases using mobile devices will increase by 22% overall, 35% for Millennials.
Electronics shoppers will buy 42% more wireless or bluetooth headphones and speakers this year. Those under 30 are 57% more likely to buy wireless tech this year. Consumers will also use online coupon/deal sites when buying electronics 11% more often than last year, 25% for Millennials. “This year’s study found that consumers plan to buy 50% more wearables than a year ago,” stated Online Shopping Expert, Brent Shelton “As the Apple Watch and other wireless conveniences become the norm, Millennials will make the biggest investment as 16% will by some form of wearables this year.”
Key survey results include:
Smartphones: Of the 50% who will buy new ones this year (up 4% from 2014):
- 50% will buy Androids smartphones (up 17% from 2014)
- 40% will buy iPhones (50% for Millennials)
- 5% will buy Windows phones (down 44% from 2014)
- 7% will buy basic cell phones (down 36% from 2014)
Biggest influence on new smartphone purchases:
- 4 in 10 will upgrade existing smartphone
- 1 in 4 to a different brand
- 1 in 5 to a bigger screen
- 21% will buy a new phone in order to lower costs of existing carrier, (28% for females)
- 12% will buy a new smartphone in order to switch to no-contract
Tablets: 27% plan to buy a new tablet in 2015 (up 8% from 2014), 33% for those with children in the household and 36% for those age 39 or younger.
- 42% will buy iPads (up 24% from 2014)
- 46% under age 30 (up 15% from 2014)
- 53% will buy iPads for those with children home (up 60% from 2014)
- 15% will buy Windows tablets (down 25% from 2014),
- 4% under age 30 (down 55% from 2014)
- 32% want Android tablets (up 3% from 2014)
- 45% under age 30 (40% above average, up 25% from 2014)
- 10% want a Kindle tablet (down 33% from 2014)
- 6% under age 30 (down 63% from 2014)
Laptops: Of 34% who will buy a new laptop this year (up 30% from 2014),
- 25% will buy HP (down 2% from 2014)
- 16% under age 30 (down 38% from 2014)
- 22% want Dell (down 4% from 2014)
- 16% under age 30 (down 11% from 2014)
- 19% want Apple (up 36% from 2014)
- 29% under age 30 (up 81% from 2014)
- 10% want Samsung (up 11% from 2014)
- 8% under age 30 (down 33% from 2014)
- 6% want Lenovo (up 20% from 2014)
- 11% under age 30 (up 175% from 2014)
- 5% want ASUS (down 17% from 2014)
- 6% under age 30 (down 50% from 2014)
*The national survey conducted online by TNS on behalf of FatWallet.com in March 2015 was fielded among 1,000 adults ages 18 or older. To view full survey results and INFOGRAPHIC, visit FatWallet, a one-stop shopping resource for millions of smart consumers for online coupons that stack with cash back savings from more than1,700+ retailers. Contact inthenews@fatwallet.com for additional data and comments.
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