Understanding Zero Cost Marketing

(Newswire.net — April 1, 2015) Tampa Bay, FL — Paul Lemberg’s Zero Cost Marketing strategy concludes that every business that is sustainable has five distinct features that need to be included. Each sustainable company uses a strong value proposition that has effective pricing that always leads to a strong profit margin for the products and services being offered. There are additional features of a company that produce a long term sustainability with good profitability.

Each business that is continually profitable and sustainable will have a continual stream of new leads and potential new business offers. This means that a sustainable business needs to always have business opportunities presented to them or needs to continually seek out additional new business profits. The company business leads must be cost efficient and consistently converted to new paying customers. One of the main business operations on a day to day basis is this internal strategy of gaining and closing new sales.

Each new customer who is converted to a closed sale is fully monetized. A customer can be added to additional company product lists or may be continually followed up for new business sales in the future. Just one sale is not a goal when a customer enters into the company business family. The company itself needs to run effectively and efficiently. This means that enough products sales, business marketing or company record keeping needs to be completed on a daily basis.

These five business features can be applied to most types of business operations. Your company will need to have an effective method of watching any competitive companies that might enter into your area of the product or service market. This type of careful competitive assessment may require that your company product or service drop its price in order to effectively keep a majority of your business market. You will need to keep up with your product or service bottom line in order to maintain a percentage of profit margin against your cost of doing business in a particular area.

A type of sensitivity price assessment is required on a regular basis in order to keep up with all of the product prices that are being offered in your area. A good analysis of the area prices will help your company avoid significant profit losses and other business conditions that can follow a drop in business profit margins. Your future business decisions can be based on this type of profit margin strategy.