(Newswire.net — April 21, 2015) Chicago, IL — Medical marketing for cosmetic surgeons in Chicago and across the country just got a whole lot easier. Actually, marketing for anyone with a medical practice will benefit from these proven medical internet marketing strategies. All you have to do is start at the bottom of the pyramid and work your way up.
So, this is the B24 “R” marketing long term medical marketing strategy. The way you look at this is you start building your marketing strategy from the bottom and work your way to the top. If you don’t build your marketing base correctly, the higher sections of the pyramid won’t work so well and you won’t make the synergistic connection between the tip of the pyramid and base that ultimately gets your patients doing the marketing for you. Here’s a brief description of each level of the pyramid.
REPUTATION: What matters most in getting new patients? What prospective patients think of you! The reputation of your practice is at the base of the pyramid because this is your number one most important medical marketing strategy. Patients are converted into prospects because of your reputation. Any plastic surgeon or medical practice that wants to be a market leader better have a good reputation marketing strategy. If you don’t, then any other kinds of marketing you do will only shine a light on your bad reputation or cause patients to possibly compare you to a competing medical practice with a better reputation.
REACH: After you build your five star reputation with lots of good reviews, testimonials and word of mouth, you’ve got to have a strategy to reach out and let the prospective patients looking for the services you offer know you’re the doctor to go to. Reach strategies include SEM and SEO, PPC, Facebook Ads and more….
RETAIN: After you reach them, you must retain them! Do you follow up consistently with your prospective patients? Here’s a big sales secret. Over 80% of all sales occur after the 5th contact with a prospective patient but less than 12% of businesses make three or more contacts with their prospects! So if your practice isn’t finding a way to stay in front of your prospective patients for five or more contacts, touches or exposures after they come to your website for the first time, you’re leaving a lot of patients for your medical practice on the table. You must have a marketing strategy that will capture your prospective patients contact information and then you must follow up and stay in front of that prospect over a certain amount of time. People like to do business with people they have relationships with and are familiar with. Following up consistently and at least 5 or more times creates that relationship and builds trust which leads to people choosing and buying from you.
4) RESELL: After you build your stellar online reputation, get found online by the patients needing your specific protocols and follow up and convert those prospects into patients, then you can make each patient more valuable to you with cross selling, up selling and reselling strategies. A fantastic example of a reselling campaign to your patients would be a patient reactivation campaign using direct mail or if you’re a cosmetic surgeon, offering your patient a deal on a monthly protocol.
5) REFERRAL: At the very top of our medical marketing pyramid you’ll find referrals. Patient referrals come when you have created so much value into your service and practice that your patients become your evangelists and marketing team. Referral strategies come in all different shapes and sizes but the most important thing is that you need to have one as part of your medical practice marketing strategy. Consistently generate referrals at the right moments and you’ll have completed the medical marketing pyramid. When this happens, your patients will refer their friends who then Google your practice name and notice your reputation as the go to doctor and market leader and the cycle starts all over again.
This is the kind of long term medical marketing strategy that makes medical practices thrive. The B24 Group specializes in marketing for doctors in Chicago Illinois. To implement a medical marketing strategy in your practice, you can contact them below.