Enliven Group’s Sean Burrows Releases Video Discussing #Mobilegeddon

(Newswire.net — April 16, 2015) Lehi, UT –#Mobilegeddon, or Google’s policy to exclude websites from mobile searches if they are not mobile friendly, is probably something most companies and organizations with a website heard about back in April of this year. Sean Burrows, Internet Marketing guru and co-founder of the interactive media consulting firm Enliven Group, released a video about this change to Google that informed viewers it was nothing to worry about if the company already cared about its consumers user experience. He also mentioned that if this was worrisome to a company or brand, Google’s new changes was not the issue. Sales, leads, conversions, whatever a brand or company cares about and actively seeks out through their website has already been negatively affected by not having a mobile friendly site.

Burrows explained further, saying “Google is drawing a line in the sand, saying, ‘It’s time. . . to cater better to your customers.’ And if you aren’t, all Google is doing is excluding your website from consumers who you weren’t catering to in the first place. Internet marketing is about execution. SEO, social media, website development, being mobile-friendly, having an app, it’s all about having he right blend. You have to ask yourself, ‘What am I trying to accomplish?’ If you haven’t been catering to the mobile section of your audience visiting your website, you won’t even know what you’re going to be missing.”

In his video, Burrows explains that companies can utilize Google analytics to see just how many people are visiting their website, how they are getting there, who is showing up on mobile devices, what pages consumers are landing on, whether or not mobile traffic is converting and how that traffic compares to desktop traffic. He also explains how other SEO, marketing and website design agencies are taking advantage of this news from Google.

“A large majority of these agencies were emailing their client lists and saying ‘look, if you don’t get your website up-to-date before April 21, you are going to be severely hurt.’ The problem is, they should have been on this for their clients long before Google’s announcement. If you have a SEO agency, web developer, or whoever, that didn’t start taking care of your websites mobile compatibility until that announcement, get rid of them. This was just a Google housecleaning item. Mobile traffic has been relevant for a long, long time. At least half, if not more, of online traffic, especially when it comes to search engine usage, is coming from mobile devices like phones and tablets. For years I’ve been telling my clients to become mobile compatible, not since early April.”

For more information on the importance of hosting mobile-friendly, responsive websites, check out Sean Burrows on YouTube.