Virtuous Nonprofit CRM Launches Nonprofit Enterprise

(Newswire.net — January 5, 2016) Phoenix, Arizona — Virtuous Software, the nonprofit constituent relationship management (CRM) company helping charities raise more money, build better donor relationships and create more good, has announced the release of new feature set designed specifically for large nonprofits. Along with it’s new enterprise features, Virtuous has also released a several key integrations with popular cloud platforms including FullContact, Mailchimp, Hubspot and iDonate. These new features are allowing Virtuous to quickly expand from mid-sized nonprofits to large charities with complex donor management, data, tracking and reporting needs.                                                                         

“We’ll continue our relentless focus on serving small to medium sized nonprofits – but we’ve discovered a huge need among larger charities as well,” said Gabe Cooper, CEO of Virtuous Software. “Large charities have, unfortunately, become accustomed to antiquated, complex CRM software – software that sees donors as financial transactions instead of relationships. We’re finding that our elegant, relationship-centric approach to donor software has a great potential to help large nonprofits raise more money, reduce overhead and, ultimately, do more to accomplish their mission.

The CRM market is seeing unprecedented growth. Much of the acceleration in the CRM space is fueled by a new breed of big data analytics that help uncover personal insights and allow for highly tailored streams of communication. 

“Unfortunately, there has been very little innovation in the nonprofit CRM space and charities aren’t able to take advantage of these incredible new opportunities for personal communication,” said Cooper. “Charitable giving is incredibly personal – and the nonprofit space should be seeing more benefit than any other sector as a result of technologies that build personal connections. Large nonprofits should be at the cutting edge of these advancements but they are often handcuffed to solutions that are 20 years behind the curve.”

 As part of this release, Virtuous has launched integrations with several popular cloud platforms including Hubspot, Mailchimp, ConstantContact, Quickbooks, FullContact and iDonate. The Virtuous team has also expanded its free API in order to empower software developers to extend and re-use the platform.

“We are committed to making Virtuous an open platform that integrates easily with your favorite cloud-based tools,” says Adam Valverde, Lead Developer at Virtuous. “We believe that the days of one-size-fits-all solutions are over. Nonprofits should be able to choose from the best tools available in the market and quickly plug them into their CRM.”

Charitable giving in the nonprofit space represents about 2% of US GDP and spans roughly 1.5 million nonprofit organizations. The Virtuous team explains that this giving represents the fuel for some of the world’s most important work. And with this latest release, Virtuous is expanding its ability to enable the largest of these organizations do their work more effectively than ever.