Kevin Harrington’s Key Person of Influence Reaches #1 on Amazon

(Newswire.net — January 6, 2016) Porter Ranch, CALIFORNIA — Kevin Harrington is well-known as the author of several books designed to help entrepreneurs learn the skills they need in becoming important and influential in their fields.  His newest book, Key Person of Influence:  The Five-Step Method To Become One Of The Most Highly Valued and Highly Paid People In Your Industry, recently reached #1 International Best Seller status on Amazon.  As part of Amazon’s feature presentation of this book, it was paired along with several other important works such as Influence by Robert Cialdini and 7 Habits of Highly Effective Network Marketers.  The book also passed The E-Myth by Michael Gerber and The Four-Hour Work Week by Tim Ferris in certain categories.

For many years, Harrington worked at creating an industry around the infomercial, a form of advertising in which he was the first to see the enormous marketing potential.  Eventually, he was able to sell more than $4 billion worth of products through his “As Seen on TV” channel.  His admirers call him “the embodiment of business innovation” and note his fearlessness in trying new approaches to sales and marketing.

Harrington says that the advice in his book “allows business owners to establish prominence in any market and ultimately boost sales by five or tenfold through the power of scalability.”  In Key Person of Influence, he notes that there are several ways to become prominent in any field, and stresses that these are steps that any serious business owner should take. “You have to establish yourself as a key person in your field. I have established five steps that, if you follow, you will become a key person who influences your business and your industry.”

These five steps include basic ideas such as having a perfect pitch with which the business can be quickly promoted to anyone.  Harrington notes that perfecting this pitch can open many windows of opportunity for business owners who are prepared to sell themselves and their companies at any time.  Further, he advises entrepreneurs to seek out others who can mentor them so that they have the resources to weather the inevitable problems that arise in any business.  He also suggests that business owners should adopt a global mindset to avoid limiting their goals and achievements, and to make as many personal appearances in as many locations as possible in order to gain exposure.  Finally, he advises business owners to choose partners whose skills and abilities complement their own.  “By improving these five points, business owners can position themselves to be leaders in their fields, no matter what their field happens to be,” says Harrington.

The book is available on Amazon at http://www.amazon.com/Key-Person-Influence-Five-Step-Industry/dp/1781331162. 

 

About Kevin Harrington:  Kevin Harrington is responsible for more than 500 product launches that have generated over $4 billion in sales worldwide.  He is known as the “inventor of the infomercial” and is one of the original “sharks” on ABC’s Shark Tank as well as an “As Seen on TV” industry pioneer.  He is one of the driving forces behind the global direct response industry and co-founded the Electronic Retailing Association.  Harrington creates successful brands by combining innovative products with superstar talent such as Tony Little, Billy Mays and many more.