(Newswire.net — January 14, 2016) — Starting with the current issue, Men’s Essentials Magazine is publishing a series of articles that tackle the age-old problem of getting past gatekeepers and other obstacles to creating business or personal contacts. This series, titled Breaking Through, aims at solving the seemingly insurmountable problem of gaining the attention, and then the favor, of celebrities and business prospects that are far outside one’s own social, business or financial circles.
The first article in the series is by John McDermott, founder and publisher of iWire News, and is centered around Stu Heinecke’s new book, How To Get A Meeting With Anyone. In the article by the same name, McDermott uses an interview with Heinecke as the basis for exploration of the subject.
Heinecke, a cartoonist for The Wall Street Journal, is particularly suited to the topic of breaking through, due to his many years of thinking outside the box and generating wildly successful business campaigns where others have failed or produced very marginal results. One of Heinecke’s biggest secrets, and the core of much of his success, is wrapped up in his use of personalized cartoons. That is, he creates cartoons that mention a person’s name in the gag line, and thereby grabs their attention, and nearly always their very favorable attention. Often, these cartoons are created to address a generic topic, such as office politics or business development. Heinecke uses software to merge a given prospect’s name into the humorous gag line below the artwork, thereby customizing the cartoon to that specific person.
His customized cartoons have been successful in gaining the attention of quite a stellar list of prospects, including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that eventually became his wife. It was this unusual level of success that led Heinecke to begin looking closer at the very core issue of making such contacts. He found that many others had used their own varieties of ingenuity and creativity to accomplish similar results, and was thereby inspired to write a book on the subject of what he had begun to call Contact Campaigns. That is, campaigns that employ various methods and tactics aimed at making contact with those previously out of reach.
In his book, Heinecke lays out nearly two dozen categories of contact campaigns that nearly anyone can successfully execute. These were put together out of real-life success stories turned up through research and interviews with trend-setters around the country and around the world. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to the unorthodox uses of social media, the phone, e-mail and many other devices to make connections. Although, as Heinecke points out, none of these other tactics has matched is own record of a 100% success rate, achieved on several occasions.
McDermott’s article in Men’s Essentials Magazine goes on to point out that the topic of Breaking Through is also near-and-dear to the Publisher of the magazine, Damian Loth. After all, says McDermott “The cover story in this very issue is a prime example of breaking through,” noting that the lead story is titled Getting A Tee Time With Castro, and is in fact a true success story as experienced by Loth.
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