(Newswire.net — April 28, 2016) — Believe it or not, but the actual process of developing a mobile app isn’t the hardest part. The hardest part is turning the app that has been developed into a successful product that will attract attention and generate revenue.
With that in mind, if you’re developing your first mobile app, it helps to know what the common challenges are that most mobile developers face when launching their app and how to apply the right solutions to these challenges should you ever encounter them.
Here are three of the biggest challenges you might face as an app developer and how to overcome them:
1 – Creating an app that attracts attention – There is incredible competition in the app market place, which is alread
y swamped with applications that are just like the one you’ve developed. As such, it can be challenging to create an app that will stand out from the crowd instead of getting lost in it.
What can you do? Study what successful apps have done in your niche to figure out what draws in users. Know who your specific group is and target them. Know the purpose and best feature of your app. Is it unique or does it improve an app that already exists? Essentially, you need to find out what you’re offering with your app that no one has ever offered before.
2 – App monetization – True success comes from making money. Getting noticed isn’t going to do anything for your bank account if you don’t have a way to generate revenue from your app.
What can you do? Choose your revenue model with care. Pick the one that best suits your app and will be the least likely to result in customer churn. For instance, if you’ve created a game, a freemium app is one of the best monetization models. It lets users download the app for free, gives them a taste of its basic features and then requires them to purchase the premium version of the app if they want the extra levels, tools, perks, etc. There are many monetization models for free apps, research them.
3 – Promotion and marketing – What works in cooperation with app monetization platforms are marketing platforms. Basically, a successful app is about 10% development and 90% marketing. Without the right marketing strategy you won’t attract or connect with your potential customers.
What can you do? You need to put yourself in your customers’ shoes. What would make you want to download or pay into your app? What 
would appeal to you and what wouldn’t? You need to grab their attention immediately and tell them why they should care about your product over the competition. Use social media to your advantage. Twitter, Facebook and YouTube are excellent ways to connect with and engage users and create media hype.
In essence, the biggest challenges all app developers face right from the start is designing an app that will gain notice in a crowded marketplace, figuring out how to best monetize their app, and implementing an ideal marketing strategy that will help them grow their customer base and, in turn, their revenue.
It’s not always easy coming up with the right ideas and tools to effectively monetize and market your app, but there are professionals out there who can make it easier. Get the help you need.