(Newswire.net — May 1, 2016) — Social Media sites are estimated to have 2 billion active users across the world, at growing rate of 25% a year; this is probably where the customer base and sales conversions lie for many business which is why there is a growth in Social Media Jobs over the past 5 years. Here is a look at some growing trends in social media, directly related to business for the coming years ahead.
1. A spike in Productive Social Networking
In the age of instant messaging, it only makes sense that programmes like Trello are fast gaining the attention of business s to avoid emails with long threads. This avoids people having to hunt for information sifting through endless emails. Facebook at Work is another upcoming tool that will compete with the likes of Trello and offer business a chance to streamline project communications.
2. Companies Consult with Employee to Amplify their Online Presence
By encouraging staff to share content on their personal social media feeds, companies can easily get word out faster than they would with paid advertising. Despite dedicated social media feeds, these organic responses are seen as a way to reach a larger audience. This of course needs to be done with a bit of strategic advice from the social media team, and this will prove to be a viable mainstream approach in the near future.
3. Companies approaching consumers through Social Messaging
Social messaging apps like WhatsApp, Facebook Messenger and WeChat have over 4 billion global users; they are opened by users more frequently than other apps which has given rise to increased use of these platforms by businesses. Messaging has always been categorised as “dark social” but this is changing rapidly and 2016 may see social media companies availing ways to gage interaction and engagements for marketing purposes.
4. Videos Own the Internet
Facebook video consumption increased to 8 billion views, overtaking YouTube in the past year and Snapchat reports over 6 billion views and users consume an average of 66 minutes videos online on a daily basis. This trend is set to grow, as Facebook rolls out suggested videos and popular video stories. Videos are becoming the ideal tool for companies to promote their products and services.