FranchiseExpo.com on Franchising Vs. New Businesses

The first consideration is the format of a franchise business opportunity. Franchise businesses work by licensing franchisees to use trademarks, business systems, and processes to market and produce specific goods or services.  This represents a proven format for marketing and plan purposes.  Franchises usually have a well-known and recognized brand that comes with established management practices that have been demonstrated to work efficiently.  Next, many new business owners appreciate the delicate balance between corporate support and the feeling of independence that franchise opportunities present. The corporate franchisor can provide guidance and expertise, while the franchisee still retains the option of making local decisions that benefit the operation. The corporate support is critical for many new business owners, especially those who may struggle with securing financing and promotion of the business.  Corporate franchisors often include training in finance and operation as part of the agreement package, and some may even help secure locations for the new business. Those business owners who desire true independence may try to establish their own operations, but this can be risky.  “Franchises have a lot of built-in protection in terms of loan options and marketing support,” adds the spokesperson for FranchiseExpo.com.  “People who want to start a business operation with a minimum of risk are ideally suited for low cost franchise opportunities.”

The company, based in Paramus, New Jersey, provides a thorough knowledge base for those exploring franchising opportunities in the United States.  For more information on the company and their extensive resources, visit www.franchiseexpo.com.