(Newswire.net — August 4, 2016) — You’ve got a professional website, packed full of information that most people will scan through without properly reading. So what’s the best way to make sure you can get the key points about your business noticed by those visiting your website? There’s the option to write them in bold on the homepage, but that’s never impressed anybody. It’s time to invest in a promotional video which entertains your customers or clients, and successfully promotes your business online. So, what are the best types of promotional videos and which one is right for your business? Here is a guide to help you choose.
Tour of the Office/Workspace
If you’ve got a swanky office space or some great views, then a promotional video giving a tour of your businesses office might be the best choice for you. Clients and customers will love the personal aspect of this video as they feel like they’re getting an insight into your business that nobody else has. This type of promotional video allows your business to show off how successful it is, that you’ve earned enough to pay for a building with great views of a city skyline. You could even introduce a couple of your best employees to give a little more information about the company in a short interview, while they are hard at work at their desk.
Direct to Camera
This genre of promotional video is otherwise known as a talking head. If you’re a professional business, catering for high class clients and have lots to boast about then this type of video is definitely your best fit. You’ll sit in front of the camera, with a neutral background, and talk about your company along with facts and figures. This type of video can feature some animated text to highlight the incredible facts that you talk about. Corporate people will adore this type of video, seeing it as very professional and classy.
Quirky Animation
A promotional video featuring a quirky animation is the best way to make your company stand out from rivals and capture the audience’s attention. This type of video will definitely be unique and allow for your company to give as much or little information as you would like. It is also a low cost way to make yourself a promotional video with companies such as The Draw Shop offering unique whiteboard style animations at very competitive prices. This type of video is bound to encourage a lot of sharing over the internet, proving to customers and clients that you have the ability to think outside of the box.
The great thing about promotional videos is that you can share them all over the internet, on your website and on social media. If you get it right, you might find that your video goes viral therefore advertising what you do to millions of people across the globe. What are you waiting for, pick your perfect promotional video and get it made!