(Newswire.net — December 12, 2016) — Content marketing isn’t just about creating compelling blog content, it is about using your content to engage your target audience and attract more customers.
It is obvious that content marketing is one of the leading strategies used by marketing companies to drive growth in recent times. As expected, companies that invested in content marketing have reaped their fruits in terms of generating more leads and huge profits from sales.
The future seems to be more promising than the previous years when content marketing was relatively new. So to make content marketing work for you in 2017, here are a few tips to guide you.
Invest more money
The more money you invest in content marketing, the more results you’ll get. According to a Kissmetrics report, not spending enough money is one of the reasons content marketing isn’t working for many people.
One advantage of content marketing is that it is cheaper than traditional or outbound marketing and even produces better results. In fact, the amount of money that you need to generate a lead in traditional marketing is about $373, while you only need $143 to do same in content marketing.
The key areas you need to focus on are PPC management, social media ads, sponsored posts, banner ads, and content distribution. It is important to know that while organic SEO is very effective in boosting your content marketing campaigns, these paid options are capable of producing scalable and faster results.
Don’t re-invent the wheels
The smart thing to do in any industry is to leverage the existing ideas and make them work for you instead of reinventing the wheel. This involves making use of the available studies and research that have been done by content marketing experts.
For example, it’s a well-known fact that guest posting is a very potent content marketing tool. It helps to improve your brand image and also brings more traffic to your blog. Don’t waste your time searching for fruitless strategies that haven’t been proven to work.
Don’t get me wrong: I’m not saying that you shouldn’t make your independent research or stopping you from being innovative. All I’m trying to say is that you should be smart enough to explore all available opportunities.
Break new grounds
Although it is important that you stick to your winning formulas, there’s typically no harm in trying out new things. This is part of keeping with your business growth objectives.
While applying every available content marketing strategy at once might not be achievable, a systematic plan must be put in place. However, you must ensure that your existing strategies are already yielding results before introducing new ones.
You should provide all the resources required to make your ideas work and if possible, employ experts to help set the campaigns in motion. For example, setting up an AdWords campaign is usually difficult for first timers but engaging AdWords experts can help you start on the right footing.
Conclusion
When asked what projections B2B marketers had for content marketing, most of them said they’d focus more on it in the future. Therefore, if 2016 was a good year for content marketers, there are indications that 2017 could be even better.