(Newswire.net — December 18, 2016) — The holidays are coming up, which means that everyone who sells to consumers will be upping their budgets in preparation of all the holiday buying. If you a small to midsize business owner, this might mean that your CPC is going to get a lot higher over the next few weeks.
How do you combat this?
The easiest way to battle the rising CPC is by setting yourself apart from the competition. The easiest way to do that is by utilizing social influencers. A social influencer is defined as a person or pet who has a moderate to large following on social media. You might know them as the Instagram stars, but in case you aren’t familiar here are some well known examples of social influencers.
Jake Paul – https://www.instagram.com/jakepaul/
Girl with no Job – https://www.instagram.com/girlwithnojob/
Zach King – https://www.instagram.com/zachking/
Now there are thousands of other influencers on social media for you to work with, so how do you find that perfect influencer. First you are going to want to decide on your budget for the campaign.
When budgeting for the campaign it is important to remember a few different things.
1. You will need to pay the influencer. Costs for influencers could range from $100 – $10,000+ per post depending on the size of the influencer
2. You will need to provide the influencer with a product
3. If running the campaign on Facebook, you will want a budget to boost the post.
Once you know your final budget it’s time to start looking for your influencer. There are a number of ways to find Influencers.
- You can manually search through the social networks
- You can utilize influencer marketing platforms such as HYPR.
- You can use sites such as BuzzSumo or EpicBeat to help you find influencers by articles they have shared.
(Girl with no Job social influence data on HYPR – https://hyprbrands.com/influencers/girlwithnojob )
As you are finding influencers, you are going to want to create a list of 10 – 20 for your first campaign. Not every influencer is going to want to work with you so it is always important to have a backup. When you are reaching out to influencers, you can usually find their business email to message them. Keep communication transparent and to the point, you want to remember that influencers are people with their own lives so don’t get discouraged if it takes a while to hear back.
When you do hear back from an influencer, it’s time to launch the campaign. You are going to want to decide on a post date, as well as finalize photos or videos that are being created. Once you have everything finalized, let the influencer post. Depending on what network, you are posting on you may want to boost the post or share it within your network to help it gain traction. After about 24 hours, most of the traffic that the post had driven will most likely diminish. This is when you take a step back and measure the social engagements, click thru rates, sales and determine if the campaign was a success or not.