Transitioning SEO Techniques Facilitate Greater Brand Recognition

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( — March 23, 2017) — If you want to remain competitive, you’ve got to stay at the front of technology’s forward-moving wave. That wave moves quickly, and it consumes everything in its path. Now what’s the use of trying to swim upstream against it? You’re going to expend all your energies and drown. A better strategy is to work with that technology wave, and know where it’s headed.

Keeping Up With the Technological Joneses

When a wave crashes in to shore, there are only a few places it can go. Depending on the size of the wave, it will only reach so far inland; and likely it will fill low-elevation areas first. Yet there are places it can’t go just as there are places it is very likely to go. While you can’t totally predict the wave’s egress, you can make an educated guess.

The wave isn’t going to scale that mountain to the west, but it will very likely fill that valley to the east. Technology likely won’t be able to facilitate levitation or flying personal cars in the near future—it would take a larger wave to reach that mountain’s peak! But technology is able to streamline delivery of necessary services, and with greater simplicity.

Through smartphone technology and the internet, it is easier than ever to reach a large, diverse population cost-effectively. When it comes to Search Engine Optimization, or SEO, the process of reaching these people is steadily transitioning from the theoretical to the scientific. There are ways that information is being quantized effectively today. 

For example, one new echelon of SEO outreach involves upgrading, updating, and republishing old blogposts. This is a step which can increase traffic as much as 111%. The more you can increase your online traffic, the more business you’ll be able to do. Greater business means greater success—it’s an upward spiral.

Get the Most for Your Money

Now if you want to get the best advantage for the least expense, you’re going to want to work with professionals who understand the environment and can help you navigate it. There’s no use reinventing the wheel, but many small businesses try anyway when it comes to online media marketing. They don’t do this intentionally, they do this because they know no better.

Many people just don’t realize that there are online marketing options which are more cost-effective than traditional marketing solutions have been. Those who do realize this sometimes feel as though they’re the lone ranger patrolling the old west, and have no one on whom they can rely for advice.

The internet today is very much like the old west of antiquity, though that’s changing quickly as corporate regulations and varying types of censorship begin to control the web. Still, there’s a lot of autonomy, and even some SEO purveyors who are closer to snake oil salesmen than publicity experts.

You’ve got to learn to navigate this harsh environment with your brain. To that end, you’ll want to find online marketing solutions incorporating cost-effective strategy built on actual numbers. You’ll want more than one echelon of brand strengthening strategy as well. Ideally, you’ll have SEO, SMO (Social Media Optimization), guest-blogging, and PPC (Pay Per Click) campaigns.


Brand Expansion

According to, the right social media expert can help expand your brand’s strength: “Whether designing a burgeoning brand identity, a captivating website, or positioning you to dominate the search engine rankings…” Part of social media effectiveness relies on establishing a website that naturally invites traffic.

In short, there doesn’t seem to be a limit to available online marketing solutions. What is important is finding those which will suit your business, and following through proactively, with an eye on the numbers. Work with the right agency and see brand expansion.